旅遊當地住民利益與廠商利潤回饋比例之分析：以生態旅遊為例

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Title:	旅遊當地住民利益與廠商利潤回饋比例之分析：以生態旅遊為例
Other Titles:	Tourism Habitant's Benefits and Firm's Profit-sharing Ratio in Ecotourism
Authors:	楊琮泰;鄧瑞兆;孔秀琴;李堯賢 Yang, Tsung-Tai;Teng, Ruey-Jaw;Kung, Sheu-Chin;Lee, Yao-Hsien
Contributors:	明新科技大學休閒事業管理學系;中華大學企業管理學系暨經營管理研究所;中華大學財務管理學系 Department of Leisure Management, Ming Hsin University of Science Technology;Department and Graduate school of Business Administration, Chung Hua University;Department of Finance, Chung Hua University
Keywords:	遊客遊憩選擇;網路外部性;利潤回饋比例;當地住民利益;生態旅遊 Tourist's Recreation Choice;Network Externality;Profit-Sharing Ratio;Habitant's Benefits;Ecotourism
Date:	2011-12-01
Issue Date:	2014-01-02 13:25:38 (UTC+8)
Publisher:	南華大學旅遊管理學系旅遊管理碩士班
Abstract:	本文探討遊客遊憩選擇與其生活型態以及當地住民人數與農產品異質程度對風景區域內之當地住民利益，經營休閒遊憩廠商利潤，以及廠商利潤回饋當地住民比例之影響效果。我們獲得當遊客的互動具有正向的人潮效果而且遊客是慕名廠商的專屬景點而去風景區域時，廠商所獲得的利潤水準會高於其在慕名風景區域效果下的利潤水準。再者，當遊客的人潮效果是屬於溫和的正向人潮效果與相對較大的負向人潮效果時，當地住民在慕名廠商效果下所得到的利益會高於在慕名風景區域效果下的利益。這正可顯示當地住民與廠商在特定風景區域從事生態旅遊經營活動時，若廠商專屬的景點遊憩具有慕名效果，則成立夥伴關係或社區聯盟合作關係是具有誘因的，因為以廠商專屬的遊憩景點吸引遊客所產生的利益，對當地社區的整體利益而言是相對較為有利。此外，本文亦分析遊客的人潮效果，農產品的異質性，以及不同慕名效果皆會對廠商給予當地住民的利潤回饋比例產生不同的影響效果。 This paper investigates the economic influences of tourist’s choices and lifestyles and habitant’s population and agri-product differentiation on the habitant’s benefits and firms’ profits in a natural scenery area. We obtain that when the interactions between the tourists having the positive network effect and the tourist’s choices revealing the firm-fame effect the firms’ profits are higher than those of when the tourist’s choices revealing the scenery-fame effect. Moreover, when the tourists have mildly positive and relatively large negative network effects, the habitant’s benefits are higher under the firm-fame effect than under the scenery-fame effect. This result shows that the firm and the habitants will have more incentives to establish the partnership or community-based cooperation in ecotourism because the firm-specific recreation scenery attraction can bring more benefits for the habitant’s community. In addition, we also explore the impacts of the tourist’s network effects, the agri-product differentiation, and the different fame effects upon the firm’s profit-sharing ratio that is giving to the habitants for assisting the economic development of the local community.
Relation:	旅遊管理研究 9卷1期
Appears in Collections:	[The Journals of Nanhua University ] Tourism management research [Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management] Tourism management research

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