A business strategy associated with e-business adoption is better than one without such an association. This study examined the effect of business organizations use of business strategy type and the adoption of e-business level on financial performance. The entire accessible population of 960 companies was used as a sample. The results are based on 330 companies that provided useable secondary data. The secondary data of 330 firms (34%) was used to analyse the firm’s strategy type and e-business level. The hypothesis was proposed that the use of a differentiation strategy and a higher level of e-business adoption, would lead to higher financial performance from the electronic business markets. The hypothesis was partial supported by the results.
