The Effects of Consumer Ethics and Anticipated Guilt on Ethical Intention

NHUIR > The Journals of Nanhua University > Journal of environment and management > Item 987654321/16524

Please use this identifier to cite or link to this item: http://nhuir.nhu.edu.tw/handle/987654321/16524

Title:	The Effects of Consumer Ethics and Anticipated Guilt on Ethical Intention
Authors:	Lu, Long-Chuan 盧龍泉
Contributors:	Graduate School of Marketing Management, National Chung Cheng University
Keywords:	consumer ethics;anticipated guilt;ethical intention
Date:	2013-05-01
Issue Date:	2014-01-03 10:01:16 (UTC+8)
Publisher:	南華大學旅遊管理學系休閒環境管理碩士班
Abstract:	This paper examined the mediating role of anticipated guilt between consumer ethics and ethical intention. A mall-intercept, personal interview technique was applied. Interviewers successfully collected 373 questionnaires in three different cities in Taiwan. Confirmatory factor analysis provided sufficient evidence for the constructs. LISREL results confirmed that anticipated guilt did mediate the relationship between consumer ethics and ethical intention.
Relation:	環境與管理研究 13卷2期
Appears in Collections:	[The Journals of Nanhua University ] Journal of environment and management [Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management] Journal of environment and management

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