本研究以遊客角度進行東埔地區的旅遊服務需求調查，以問卷調查方式瞭解遊客旅遊型態、動機、偏好與對專業的導覽解說是否滿意，並且透過資料分析，對遊客旅遊型態、動機與偏好做有系統之分析，並綜合分析資料，作為旅遊服務需求建議之參考，以利於規劃時能同時兼顧需求面與供給面，並作為未來進行景點設施改善、項目及產業聯盟操作參考。本研究採便利抽樣法，共獲得有效問卷共218份。研究結果發現，導覽解說部份，最需要改進地方為｢解說員的服裝有地方特色｣，建議未來可製作具當地特色之制服發放給解說員，以增加其滿意度。 This research applies the tourist¢s view to conduct a survey of tourism services in TonPo, using a questionnaire to find out attitudes to travel style, motivation, preferences and professional tour guidance . Through information , making the travel style, motivation and preferences into a systems analysis , and synthesizes data to used as a reference documents , for looking after both sides of the purveyance and the requirement when planning the facilities improvement, items and supplying industry union operation preference in the future .This research used handy sampling survey, gets totally 218 portion effective questionnaire. The result discovered that in the parts of tour guidance, the place that most need to reform is narrator’s clothes, suggested that it can make a local uniform for narrators to increase the satisfaction.
