以計畫行為理論探討民眾對慈善團體回收圖書報紙類資源回收之行為意向

南華大學機構典藏系統 > 本校期刊 > 文化事業與管理研究 > Item 987654321/16573

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题名:	以計畫行為理論探討民眾對慈善團體回收圖書報紙類資源回收之行為意向
其它题名:	A Discussion of Public Behavioral Intention on the Resource Recycling of Books and Newspapers by Charity Groups based on Theory of Planned Behavior
作者:	黃昱凱;吳庭賢;林琬真
貢獻者:	南華大學文化創意事業管理研究所;南華大學出版與文化事業管理研究所;南華大學文化創意事業管理研究碩士班
关键词:	資源回收;計畫行為理論;態度;慈濟功德會 Resource Recovery;Theory of Planned Behavior;Attitude;Tzu Chi Foundation
日期:	2012-12-01
上传时间:	2014-01-03 11:12:10 (UTC+8)
出版者:	南華大學文化創意事業管理學系
摘要:	近年來，環保意識已經成為全球各國普遍關心的議題，而如何做好資源分類以及回收更是環保課題中普遍被關注且已經落實在日常生活中的重要活動。圖書、報紙與雜誌等類商品可以說是人類生活中經常會用到的產品之一，以報紙雜誌等文化性商品為例，其商品週期短（一天或數週），而這些過期的文化性商品（報紙與雜誌）的回收問題，便是日常生活中在進行資源分類回收最常見的產品之一。廢紙的回收與處理一般分為白紙類、混合紙類、報紙類及牛皮紙類四大類，因此本論文希望探討影響民眾將圖書雜誌等類出版品的資源回收拿到慈濟功德會進行資源回收的態度。根據前述的研究動機，本論文預計將以計畫行為理論為理論基礎，經由發展「態度」、「主觀規範」以及「知覺行為控制」等變數來探討影響民眾將圖書、報紙與雜誌等類商品拿到慈濟資源回收站的行為意向。由研究結果得知，有高達27.5%的受訪者表示是藉由「慈濟的回收站」來進行資源回收，根據路徑分析結果顯示，本研究三項假說驗證結果皆成立，即知覺控制對民眾資源回收行為意向具正向之影響關係、態度對民眾資源回收行為行為意向具正向之影響關係以及主觀規範對民眾資源回收行為行為意向具正向之影響關係，其中，知覺行為控制是影響民眾資源回收行為意向最主要的因素，其次則是主觀規範，態度構面對民眾資源回收行為之行為意向具正向之影響關係，但影響程度較前兩者為低。 Environmental awareness is becoming a universal issue of concern for countries worldwide in recent years. How to apply a good resource classification and recycling is an important activity that requires general concerns and implementation in daily life among the environmental issues. Books, newspapers and magazines are one of the common products used by human in daily life. In the example of cultural products such as newspapers and magazines, whereas their short product life cycle (one day or few weeks) turns the recycling issue for these expired cultural products (newspapers and magazines) one of the most common products in resource classification and recycling in daily life. The study aims to discuss the attitudes of public taking books and magazine publications for resource recovery at Tzu Chi Foundation. According to the aforementioned research motive, the paper discusses the behavioral intention of the public taking books, newspapers and magazines to Tzu Chi Foundation for resource recovery on the variables such as development of “attitudes,” “subject specification” and “perceptional behavioral control” based on Theory of Planned Behavior as the theoretical basis. The study shows that nearly 27.5% of respondents indicated carrying out resource recovery through the “recycling station at Tzu Chi.” The results of route analysis indicates that the results of the three hypothesis testing were valid, namely perception control has positive impact on the behavioral intention on public recycling, attitude has positive impact on the behavioral intention of public recycling while the subjective specification has positive impact on the behavioral intention of public recycling. In which, perception behavior control is the major factor affecting the behavioral intention of public recycling, followed by subject specification, while the attitude dimension has positive impact on the behavioral intention of public recycling nonetheless with relatively lower degree of impact than the previous two.
關聯:	文化事業與管理研究 10期
显示于类别:	[本校期刊] 文化事業與管理研究 [文化創意事業管理學系] 文化事業與管理研究

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