台灣數位出版產業商業模式之研究

NHUIR > College of Management > Department of Cultural & Creative Enterprise Management > Disserations and Theses(Cultural & Creative Enterprise Management) > Item 987654321/16843

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Title:	台灣數位出版產業商業模式之研究
Other Titles:	Business Model of Digital Publishing Industry of Taiwan
Authors:	張益誠 Chang, Yi-Cheng
Contributors:	文化創意事業管理學系黃淑基;洪林伯 Shu-Chi Huang;Lin-Po Hung
Keywords:	紮根理論;商業模式;數位出版 Business-Model;Digital Pubication;Grounded Theory
Date:	2014
Issue Date:	2014-10-31 15:03:20 (UTC+8)
Abstract:	人類的信息傳播載體經歷獸骨、竹簡演變到紙張的形式，直至現今網際路的興起，再一次改變了人類對於傳播形式的認知。網際路不管在時間與空上都遠勝以往的傳播載體，將信息知識遞突破了時空限制。因資訊技術的發展，網路科技的普及，使得人們對於閱讀這樣需求和習慣漸地改變了，對於數位出版品能夠使消費者更快的獲取內容同樣可以有新奇的閱讀體驗下，近十年來出版產業的關注從以往的印刷轉移到了數位出版這一方面。個新的元素加入原有商業模式中，必會對於原來的商業模式產生改變，然而對於出版業者來說如何找到有利的商業模式是出版者所關心的。　　因此本研究透過相關文獻的蒐集與整理，首先針對商業模式種類構成要素和其概念作探討，再經由訪談相關人士探討數位出版與傳統的商業模式有何異同之處。並藉由紮根理論基礎分析建構出一個數位版產業的商模式。最後研究發現如下： 1. 其數位出版產品的消費模式與傳統並不相同 2. 數位出版產業與傳統業的價值鏈成員不同3. 數位出版產業在建立商模式時邏輯概念應該偏向服務與資訊　　Dissemination of information carriers experienced wild beast bones, bamboo slips to paper forms for thousands of years until the rise of Internet changing the form of human cognition for propagation.　　Internet provides a far better information and knowledge transfer carrier breaking the time and space limits. Due to the application of Internet technology, the rise of Internet novel is changing the shape of the industry. How to develop a profit-making model becomes a key issue for authors and publishers.　　In this study, on secondary data analysis and data mining. the kind of business model and its constituent elements and its concepts based , the difference between internet and pre-internet profit models were explored and possible business model were proposed for the Digital Publishing industry.　　Finally, for the following research findings1. The consumption patterns between model digital publications and traditional publishing and different2. Different members of the value chain of digital publishing industry and the traditional publishing industry3. When you create a business model of digital publishing industry for Logical concept should be oriented toward services and information industry
Appears in Collections:	[Department of Cultural & Creative Enterprise Management] Disserations and Theses(Cultural & Creative Enterprise Management)

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