南華大學機構典藏系統:Item 987654321/16934
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    Title: 馬拉松跑者參賽動機、休閒效益與幸福感之相關研究-以2013府城安平仲夏夜浪漫星光馬拉松為例
    Other Titles: A Study on Participation Motivation, Leisure Benefit and Satisfaction of Marathon Runners: 2013 Tainan An-Ping at Midsummer Night under Romantic Star Light Marathon
    Authors: 陳麗珠
    Chen, Li-Chu
    Contributors: 休閒產業經濟學系
    賴文儀
    Wen-Yi Lai
    Keywords: 休閒效益;幸福感;馬拉松跑者;參賽動機
    leisure benefit;participative motivation;Marathon runners;sense of happiness
    Date: 2014
    Issue Date: 2014-11-19 17:15:42 (UTC+8)
    Abstract:   本研究旨在瞭解馬拉松跑者在參賽動機、休閒效益與幸福感之相關,並以參與幸福御守2013府城安平仲夏夜浪漫星光馬拉松比賽之跑者為研究對象,採用問卷調查法蒐集相關資料,問卷內容包含參賽動機量表、休閒效益量表、幸福感量表三個部分。研究者是以立意抽樣的方式進行問卷調查,共計發放450份問卷,回收問卷 430份,剔除資料填答不全者,合計有效樣本為 401份,有效問卷率為 93.3%。回收資料以 SPSS19.0 進行資料處理,根據研究資料,以描述性統計、相關及迴歸等統計方式分析處理後,所得結論如下:一、馬拉松跑者的參賽動機與馬拉松跑者的休閒效益有正向顯著影響。二、馬拉松跑者的參賽動機與馬拉松跑者的幸福感有正向顯著影響。三、馬拉松跑者的休閒效益與馬拉松跑者的幸福感有正向顯著影響。   根據本研究結果發現馬拉松跑者的參賽動機和休閒效益對其幸福感的感受度有高度相關,也就是說馬拉松運動確實可為健康生活帶來正面影響,也發現馬拉松運動有很多休閒效益及好處,因此未來可鼓勵一般民眾多參與馬拉松運動。
      This study aims to understand how the Marathon runners’participative motivations, leisure benefits, and their senses of happiness are related. The target group of this survey focuses on the participants of the Blessed 2013 Tainan An-Ping at Midsummer Night under Romantic Star Light Marathon and it adopts questionnaire survey to collect relevant information, including Participative Motivation Scale, Leisure Benefits Scale, and Sense of Happiness Scale. The questionnaire survey was conducted by means of purposive sampling, with 450 formal questionnaires given out, 430 response questionnaires, 401 effective copies by eliminating the incomplete questionnaires, and the effective response rate is 93.3%. The collected data are handled in line with SPSS19.0, which are analyzed based on Descriptive Statistics, Relevant and Regression Analysis. The results and findings are as follows:1.Marathon runners’ participative motivations and leisure benefits have significant positive influence.2.Marathon runners’ participative motivations and their senses of happiness have significant positive influence.3.Marathon runners’ leisure benefits and their senses of happiness have significant positive influence.   According to the study results, it reveals that Marathon runners’ participative motivations and leisure benefits have highly correlation with their sense of happiness. In other words, Marathon exactly has positive influence on healthy life. As to engaging Marathon exercise has a lot of leisure benefits, we can encourage people to participate in it as often as possible.
    Appears in Collections:[Department of Cultural & Creative Enterprise Management] Disserations and Theses(M. A. Program in Leisure Industry)

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