| 摘要: | 由於性別平等意識抬頭，使得許多同志勇於表達自我，因此同志人口不斷攀升，其中又以男同志的比例較高。另外，在收入方面，根據調查，在美國男同志的家戶收入平均為美金51,300元，是全美平均值的兩倍，可見男同志具有豐厚的收入。然而，在社會上，尤其在台灣保守的性別觀念下，一般人對於同志仍帶著有色眼光，同志長期過著壓抑與否定的生活，因此休閒旅遊提供的自由與放鬆，對於同志族群來說更顯其重要。有鑑於此，本研究試圖以男同志為研究對象，瞭解男同志族群的國外旅遊體驗，藉此探究此族群在旅遊上的真正需求。本研究屬於質性研究，分兩階段瞭解同志族群國外旅遊體驗。第一階段使用內省法，讓受訪者以一百字內填寫自己過去最深刻的國外旅遊體驗，初步探知此族群的旅遊經歷；第二階段則透過同志組織及同志社群網路，徵求有意願訪談的受訪者，使用一對一深度訪談法，讓受訪者描述正面和負面的旅遊經歷。研究結果發現，(一)人的層面：當地人民素、跟伴侶和團員的相處；(二)心靈層面：敢於享受、追求自由、不受拘束、舒壓的感覺、喜愛藝文景點；(三)文化層面：喜愛流行時尚、渴望貼近當地生活文化、(四)旅遊型態：喜愛高品質和特殊品牌的購物模式、不喜愛旅遊業者所提供的套裝行程、想自行安排旅遊。綜合以上研究結果可發現，男同志族群擁有一顆細膩的心與豐富的情感，對於旅遊地周遭的人事物觀察較為敏銳且對於旅行有著諸多自己的想法，再安排此族群旅遊時，應多溝通、多傾聽、多理解、多觀察，方可洞悉真正需求。
As a result of the rise in awareness for gender equality, many homosexuals have started to courageously speak out for themselves. The homosexual population, especially gay men, is continually increasing. According to the survey, the average household income of American gay male couples is $51,300 USD, which is twice the national average household income; this number shows that gay men make high incomes. However, Taiwanese society, which is conservative in gender roles, still discriminates against homosexuals, and homosexuals have been living in repression and denial. Therefore, freedom and relaxation for leisure travels are especially important to homosexuals. For this reason, this research conducts a survey on gay men to study their overseas travel experience, and hence, find their needs for travelling. This is a qualitative research that includes two phases for studying the overseas travel experience of gay people. The first phase uses the introspective method with which the respondents fill in, within 100 words, their most profound overseas travel experience, to explore the travel experience of the group of people. In the second phase, the researcher recruits interviewees through gay associations and gay networks, for one-on-one in-depth interviews, in which the interviews describe their travel experience, both positive and negative. The result shows the four dimensions that influence the travel experience of gay men: 1) human dimension: local people’s quality and relationship with partner and other members; 2) spiritual dimension: liking entertainment, pursuing freedom and relaxation, liking art attractions, and disliking constraints; 3) cultural dimension: pursuing fashion and liking local life and culture; 4) travel style: liking to shop for products of high quality and exceptional brands, disliking tour packages by travel agencies, and preference to arrange their own trips. In general, gay men have delicate and rich emotions. They can keenly observe people and things around their travel places, and have their own ideas for travel. Therefore, when arranging travels for gay men, travel agencies need to pay more attention on communication, listening, understanding, and observation to find their needs. |
