本研究主要以桃園縣鬆筋養生消費者為研究對象，探討消費動機、知覺風險、體驗價值與顧客滿意度等變數之因果關係，以相關分析及迴歸法進行統計分析。 研究結果發現：1.研究發現消費動機對體驗價值及顧客滿意度之間均有顯著正相關;2.消費動機及知覺風險與體驗價值對顧客滿意度的關聯性，發現消費動機及知覺風險對體驗價值有正向影響、消費動機及體驗價值對顧客滿意度亦有正向影響、消費動機及體驗價值對顧客滿意度的顯著影響均得到支持;消費動機透過體驗價值對顧客滿意度有中介影響; 知覺風險透過體驗價值對顧客滿意度沒有中介影響。 The purpose of this research is to analyze the relationship of consumer motivation, perceived risk, experience value and customer satisfaction for Taoyuan County’s loose tendons health consumers. The tools used for data analysis are correlation analysis and regression analysis. The results of this research are as the following: 1. Study found that consumer motivation were significantly correlated between the experience value and customer satisfaction; 2. The analysis of the correlation among consumer motivation, perceived risk, experience value and customer satisfaction has revealed that consumer motivation and perceived risk has a significant effect positive on experience value; consumer motivation and experience value has a significant effect positive on customer satisfaction. Besides, customer satisfaction has more influence on consumer motivation and experience value as well. In other words, experience value has mediating effect, on consumer motivation and customer satisfaction; experience value does not have mediating effect, on perceived risk and customer satisfaction.
