近年來，各地方政府皆致力於推廣地方活動，不管是產業面的、文化面的、傳統面的，無不使出渾身解數，期待成功營造出自己地方的特色，進而吸引遊客前往，以提升地方經濟與發展。然而，地方節慶能否創造地方形象、帶動當地產業、經濟振興甚至永續經營常有賴於當地居民的投入與認同。過去多數研究只著眼於遊客滿意度及遊客參與意願，但卻鮮少針對最直接且與地方最有淵源的居民進行相關之研究，了解他們的想法及感受。 因此，本研究目的在於了解居民之社區意識對地方節慶活動的認同以及活動認同對活動涉入的影響性。透過研究結果，希望提供建議公地方政府或業者參考，以了解如何提升當地居民對社區意識與活動認同感，進而能增強居們的參與與涉入程度，以利於地方節慶之永續經營。 In recent years, the local governments are devoted to promote local activities. No matter industry, culture, or tradition, they look forward to developing their own local characteristics for attracting more tourists as well as enhancing the local economics and development. However, whether the local festivals could set up the local image, raise the economics, drive the local industries, and even become sustainable management or not, it usually depends on the inhabitants’ participation and identifications. In the past, plenty of researches only focused on the tourist satisfaction and their participating intentions. But the thought and feeling of the local people, who are directly and deeply involved in the local affairs, were seldom discussed. Hence, the purpose of this study is to recognize the influence of the inhabitants’ community consciousness on o the identifications and the participation of the local festival activities.Hope the research results can provide the local governments or industries a suggestion to realize how to promote the inhabitants’ community consciousness and their identifications with the local activities, enhance their participation and involvement, as well as lead to the sustainable management of the local festival activities.
