公立幼兒園行銷策略與家長滿意度關係之研究－以南投縣為例

NHUIR > College of Social Sciences > Department of International and China Studies, The M.A. Program of Asia-Pacific Studies and Public Policy Studies > Disserations and Theses(M.A. Program in Asia-Pacific Studies) > Item 987654321/17164

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Title:	公立幼兒園行銷策略與家長滿意度關係之研究－以南投縣為例
Other Titles:	The Correlational Study of Marketing Strategy and Parents' Satisfaction in Public Pre-School in Nantou County
Authors:	程秀枝 Cheng, Hsiu-Tzu
Contributors:	國際暨大陸事務學系亞太研究碩士班邱昭憲 Chao-Hsien Chiu
Keywords:	幼兒園行銷策略;行銷學;公立幼兒園;南投縣;家長滿意度 Pre-School Marketing Strategy;Marketing Science;Public Pre-School;Nantou County;Parents' Satisfaction
Date:	2014
Issue Date:	2014-11-21 15:52:29 (UTC+8)
Abstract:	本研究旨在探討南投縣公立幼兒園家長對幼兒園行銷策略的認知情形、分析不同背景家長對幼兒園行銷策略的認知情形，同時探討幼兒園行銷策略與家長滿意度間的關係。　　　本研究所採取的研究方法為問卷調查法，回收之有效問卷共計188份。調查資料以平均數、標準差、t考驗、單因子變異數分析、相關分析等統計方法，進行資料分析與處理。　　　研究結果顯示，公立幼兒園家長對幼兒園行銷策略認知情形屬於中上程度，以「人員策略」表現最佳；公立幼兒園家長的滿意度屬於中上程度，以「人員策略」表現最佳；而幼兒園行銷策略與家長滿意度間呈現高度正相關。　　This study aimed to explore the marketing strategies of pre-school cognitive status of Nantou County public pre-school parents, and analysis of different backgrounds parents nursery situation awareness marketing strategy, and explore the relationship between marketing strategy and nursery satisfaction among parents at the same time.　　　The research methods adopted questionnaire survey.188 validated questionnaires are collected. The datea was analyzed by mean, standard deviation, t-test, one-way ANOVA, and correlation analysis.　　　The results showed that the cognitive condition of public pre-school parents in Nantou was medium-higher degree on the pre-school marketing strategy, among“people strategy”had the highest dimension, and the cognitive condition of public pre-school parents in Nantou was medium-higher degree on the parent’s satisfaction, among“people strategy”had the highest dimension. between the pre-school marketing strategy and parent’s satisfaction had positive relationship.
Appears in Collections:	[Department of International and China Studies, The M.A. Program of Asia-Pacific Studies and Public Policy Studies] Disserations and Theses(M.A. Program in Asia-Pacific Studies)

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