本研究旨在探討女性消費者對手錶造形的形態與字盤文字喜好度，手錶特質和女性消費者對手錶使用需求進行研究，應用產品造形形容詞語彙分析、問卷調查、統計等方法進行分析。 本研究結果顯示：1. 探討女性消費者對手錶造形與意象感知的偏好，掌握流行趨勢。2. 探討手錶造形元素與意象之應對關係。 本研究對手錶造形意象語彙關係的探討，提供設計業者系統化的資訊，作為顧客導向與產品差異化的手錶設計依據。 This study investigates the preference of shapes of watch and text styles on watch among female consumers. In addition, this study also explores the interactions among the features of watches and the needs of female consumers. This study uses and analysis of the questionnaires, statistics methods, lexical analysis with adjective vocabuaries of shapes on watch design. The results include:1. The preference of female consumers to shape of watch and feelings of imaginations can help designers to follow the trend of fashion.2. The interactions among the shapes of watch and imagination. The results of this study can provide designers with customer orientation and product differentiation information while designing watches.
