南華大學機構典藏系統:Item 987654321/17418
English  |  正體中文  |  简体中文  |  全文筆數/總筆數 : 18278/19583 (93%)
造訪人次 : 1026845      線上人數 : 782
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜尋範圍 查詢小技巧：
  • 您可在西文檢索詞彙前後加上"雙引號"，以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋，建議至進階搜尋限定作者欄位，可獲得較完整資料
    •  進階搜尋


    請使用永久網址來引用或連結此文件: http://nhuir.nhu.edu.tw/handle/987654321/17418


    題名: 應用資料包絡法評估蝴蝶蘭產業生產單位經營績效之研究
    其他題名: A STUDY OF PERFORMANCE EVALUATION OF PHALAENOPSIS INDUSTRY PRODUCTION UNIT BY DATA ENVELOPMENT ANALYSIS
    作者: 江俊彥
    Chiang, Chun-yen
    貢獻者: 企業管理系管理科學碩博士班
    郭東昇
    Tung-sheng Kuo
    關鍵詞: 麥氏生產力指數;資料包絡法;經營績效;蝴蝶蘭
    Data Envelopment Analysis (DEA);Malmquist Index;Operational Performance;Phalaenopsis
    日期: 2013
    上傳時間: 2014-12-23 10:47:08 (UTC+8)
    摘要: 　　蝴蝶蘭被喻為台灣近年來最具市場實力與潛力的花卉產品，其產值與銷售額均居所有花卉之冠，在有利可圖之下民間業者及國外花卉公司紛紛投入，造成該產業競爭激烈。當經營者面對全球蝴蝶蘭產業的競爭，如何在有限的資源下，發揮最有效率的營運成果，以因應國內及全球性之競爭環境，已經是該產業經營的重要課題。　　　本研究運用資料包絡分析法(DEA)來探討蝴蝶蘭產業生產單位之經營績效。以人事費用、能源費用及生產成本作為投入變數，營業收入及稅前利益作為產出變數，透過DEAP 2.1軟體運算得到之各項效率值加以分析，以協助管理者了解自身營運成效的好壞，並提供營運效率不佳的單位改善的方向與幅度，作為績效改進之依據。　　　研究結果發現：從整體來看20個DMU各項效率值平均皆在0.9以上，與有效率(1.000)差距不大，顯示四個生產場平均營運良好。而從參考群體分析與差額變數分析，可提供無效率DMU學習對象以及改善投入產出量的建議值。根據麥氏指數分析，以MPI生產力變動指數而言，整體的平均值為1.020，表示整體生產場的生產力是呈現進步的情形，並已接近固定規模報酬或漸向長期最適生產規模趨近。
    　　Phalaenopsis has been Taiwan’s most well-known and well accepted flower product in the global market. The gross output value and sales turnover from Phalaenopsis exceeded that generated by other flowers in Taiwan. Many private companies as well as overseas enterprises have entered this industry causing fierce competitions. Facing competitions from global suppliers, the most important issue in today’s Phalaenopsis industry is to maximize productivity and achieve the most efficient performance even with limited resources.　　　In this research, Data Envelopment Analysis (DEA) method was adopted for analyzing the productivity of Phalaenopsis production plants. Personnel expenses, energy expenses, and production cost were adopted as input variables, and sales revenue and earnings before tax were adopted as output variables. Different efficiency values generated by DEAP 2.1 software were analyzed to assist the managers in understanding the performance of their plants. The result of analysis may offer directions for improvement and may also serve as a reference for the plant seeking to enhance performance. 　　　From the research, it was found that the average technical efficiency value for 20 DMUs was above 0.9; the result was quite close to the efficiency value of 1.000. It indicated that the four production plants were performing well. The results from reference group analysis and slack variable analysis can be utilized as reference in the process of enhancing performance for inefficient DMUs and improving productivity outputs. The Malmquist productivity index was 1.020 in average; it indicated that the overall productivity was going in an upward direction and it was close to the state of Constant Returns to Scale (CRS) or it was moving toward optimum scale in the long run.
    顯示於類別:[企業管理學系(管理科學碩/博士班,非營利事業管理碩士班)] 博碩士論文-管理科學碩博士班

    文件中的檔案:

    檔案 描述 大小格式瀏覽次數
    101NHU05457039-001.pdf1087KbAdobe PDF227檢視/開啟
    index.html0KbHTML198檢視/開啟


    在NHUIR中所有的資料項目都受到原著作權保護.

    TAIR相關文章

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回饋