南華大學機構典藏系統:Item 987654321/17555
English  |  正體中文  |  简体中文  |  全文笔数/总笔数 : 18278/19583 (93%)
造访人次 : 1027012      在线人数 : 929
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻


    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: http://nhuir.nhu.edu.tw/handle/987654321/17555


    题名: 遊憩環境屬性、休閒效益、地方依附與行為意圖關係之研究—以日月潭自行車道為例
    其它题名: A Study on The Relationships among Recreational Setting Attributes, Leisure Benefits, Place Attachment and Behavioral Intentions--A Case of The Sun Moon Lake Bikeway
    作者: 李秀玉
    Li, Hsiu-yu
    貢獻者: 旅遊管理學系休閒環境管理碩士班
    莊鎧溫
    Kai-wayne Chuang
    关键词: 自行車道;遊憩環境屬性;休閒效益;地方依附;行為意圖
    Bikeway;Recreational Setting Attributes;Leisure Benefits;Behavioral Intentions
    日期: 2013
    上传时间: 2015-01-05 10:08:16 (UTC+8)
    摘要: 　　近年來台灣觀光休閒產業吹起一股自行車旅遊風潮，結合地方景點設置之遊憩型自行車道如雨後春筍般林立，故遊憩環境的檢視極為重要。　　　本研究旨在探討自行車道之遊憩環境屬性、休閒效益、地方依附和行為意圖之關係。研究對象以日月潭自行車道之騎乘遊客為主，採用便利抽樣法加以進行調查，共獲得有效樣本386份，經統計分析結果發現：一、遊客最認同遊憩環境屬性量表中的「周遭景觀」，此與CNN (2012)網路報導：「擁有如鏡面般優美的湖光山色，以及當地特有的生態環境」結果相符；而遊客最不認同遊憩環境屬性量表中的「服務設施」。二、遊憩環境屬性、休閒效益、地方依附與行為意圖等變數間是同向變化，即優良的自行車道環境屬性可以提升遊客的休閒效益與地方依附感，且若能提升環境屬性之體驗感受，未來向他人推薦、再次重遊之正向行為意圖也會愈高。三、經由迴歸分析後發現，休閒效益與地方依附對遊憩環境屬性與行為意圖皆具有部份中介效果。　　　研究者建議：遊憩環境屬性要能更體貼遊客的需求，並加強遊憩環境規畫及管理，進而提高休遊客的閒效益和對此地共鳴與肯定；積極宣傳在地文化特色，營造豐富、知性的單車騎乘環境。總而言之，營造一個與眾不同的車道環境，而非僅是到此遊玩的附屬遊憩活動，才能產生地方依附，吸引再次重遊。
    　　In recent years, the tourism and leisure industry in Taiwan blow surge of Cycling tourism trend. The activity combines local attractions put up recreation-type bikeway are everywhere. So, to take a through examination of the bikeway environment is extremely important.　　　The purpose of this research is to realize the relationships among recreational setting attributes, leisure benefits, place attachment and behavioral intentions. The Convenience sampling from the cycling tourists of the the Sun Moon Lake Bikeway were carried out and obtained 386 valid questionnaires. The statistical results shows that:　　1. The most recognized dimension of the recreation setting attributes is the ＂surrounding landscape,＂ this is consistent with CNN (2012) Network reported: ＂Having a beautiful mirror-like lake and mountains, as well as local ecology ＂. Most of the tourists do not agree dimension of the recreation setting attributes is the ＂services.＂　　2. Between variables are the same direction, that is an excellent bikeway setting attributes can improve leisure benefits and the sense of place attachment. If we can improve the setting attributes experience, the positive behavioral intentions of recommending to others and visiting again will be higher.　　3. The regression analysis revealed that the relationship between recreational setting attributes and behavioral intentions was mediated by leisure benefits,and were also mediated by place attachment.　　　In conclusions, the researcher recommended that recreational setting attributes be easy to access. In addition, managers could strengthen the recreational environment planning and management. Thus we can improve the leisure benefits. Feasibility of cultural resources in bikeway should be enforced. Thus we can create a rich, intellectual environment of bicycle riding. In order to produce the place attachment and attract tourists revisiting. We need to provide a different bikeway conditions. We should not just play ancillary recreational activities.
    显示于类别:[旅遊管理學系(旅遊管理碩士班)] 博碩士論文-休閒環境管理碩士班(停招)

    文件中的档案:

    档案 描述 大小格式浏览次数
    101NHU05700013-001.pdf900KbAdobe PDF486检视/开启
    index.html0KbHTML576检视/开启


    在NHUIR中所有的数据项都受到原著作权保护.

    TAIR相关文章

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈