隨著近年來的演變以及設計業的快速發展，眼鏡不再是僅僅用來醫療的工具。在現代，它不只是工具更是一種飾品。但如何挑選出合適又不會讓自己的外表扣分，又是一項難題。本研究以不同消費者為族群，統計出各族群喜好的款式，並設計出合適的眼鏡。 因此，在產品的設計上須要更精確的了解消費者的需求，本研究將以實際的眼鏡作為案例，將消費者分為性別、臉形與是否經常配戴眼鏡等4個族群，並對其進行產品的意象認知問卷調查，並統計出適合該項產品的感性語彙，最後用所得到的這些數據設計出不同族群的消費者所喜好的眼鏡樣式。經由分析後，本研究得知，相同的感性語彙會因不同的族群而產生認知上的差異，感受的強烈度也會不同。而認知差異的不同也與眼鏡的形態構成有一定的關連性。因此，在設計時，需更了解各族群對語彙的認知尺度以及構成眼鏡的特徵要素。 With the rapid development and evolution of fashion in recent years as well as the design industry, the glasses are no longer used as medical tools. In modern times, they are not only a tool but also a kind of accessory. But how to pick out the right pair and at the same time not to make the customer’s appearance as an offense is an issue. An attempt is made to categorize different consumer populations, and to summarize style preferences of various consumer populations. The aim is to design appropriate glasses for them. Therefore, the design of products must precisely depend on the needs of the consumers. The research will take actual glasses products as case study, dividing the consumers into four groups: gender, face shape, those who often wear glasses, and those who do not often wear glasses. Also, the consumers will be put in questionnaire of Image Cognition on the products. The results will be adopted to design unique emotional vocabularies suitable for the products. The statistics will be adopted to design glasses style preferred by different consumer groups. Through the analysis of the research, different consumer groups made different acknowledgement on the same emotional vocabulary as well as on the intensity of feelings. The differences in acknowledgement also build a close relevance to the frame style. Therefore, the glasses designer must pay more attention to the differences in consumer perception and to the critical elements constituting the characteristic of glasses.
