| 摘要: | 產品設計是以消費者的需求與喜好為主，本研究旨在探討高跟鞋款式喜好度、各款式高度喜好度及款式的感覺形容詞語彙喜好度，探討這三種喜好度分別在年齡、職業、學歷、月收入、目前擁有幾雙高跟鞋、多久購買高跟鞋、購買高跟鞋價位、一星期穿幾次的顯著差異及相關，以了解鞋款在這些變項間的關係。本研究用專家訪談、問卷調查法、次數分配、百分比同質性考驗、肯德爾和諧係數進行研究。 研究結果款式喜好圓頭款最受到喜愛，喜好度最低的是側空款，款式高度喜好大多選擇中跟，在百分比同質性考驗中，職業、目前擁有幾雙高跟鞋、購買高跟鞋價位在款式喜好度、各款式高度喜好度及款式的感覺形容詞語彙喜好度皆有不同鞋款達到顯著差異，肯德爾和諧係數檢測結果，專家看法相當一致(P<0.026)，此結果增加本研究信度。
The product design is based on consumers' needs and preferences main purpose of this study is to explore high heels style preference, the models height preference and style of feeling adjectives preference, explore three preference in age, occupation, education,monthly income, currently has a few pairs of high heels, how long to buy high heels, buy high heels price, wear a few times a week, a significant difference and related shoes in order to understand the relationship between these variables. In this study, interviews with experts, the survey method, frequency distribution, percentage homogeneity test, Kendall coefficient of concordance. Results style preferences Round Least favorite preference lowest side empty paragraph style is highly preferences mostly choose with, in the percentage of the homogeneity test career, now has a few pairs of high heels, buy high heels price style preference models height preference and style feeling adjectives preference Individually shoes significant differences Kendall coefficient of concordance test results, expert views are fairly consistent (P <0.026), this results in increased reliability of this study. |
