網路的發展將世界推向了資訊爆炸的時代，快速的資訊傳播更影響了人們的閱讀行為。數位閱讀已是年輕世代最主要的閱讀形式，本研究的目的主要探討大學生的數位閱讀動機與數位閱讀策略的主題，以瞭解目前大學生在數位閱讀動機的調節變數分析與應用的閱讀策略情形以及對照大學生生活型態的類型分析。 本研究的研究架構以數位閱讀動機與數位閱讀策略為主要研究變項，並以人口變項與生活型態變項做為調節變項。研究方法採用量化的調查分析，以在學且有數位閱讀經驗的大學生為主要的抽樣對象，並以自行設計的問卷作為研究工具，調查大學生的數位閱讀動機與數位閱讀策略。本研究的數位閱讀動機分為內外在動機，數位閱讀策略分為認知策略與後段認知策略。 研究結果顯示大學生的數位閱讀動機在不同性別、不同使用時間與閱讀不同文章類型有顯著的動機差異；大學生的數位閱讀策略會因不同的文章、使用不同的閱讀器與閱讀時間長短而有所差異；大學生的生活型態不同也會影響他的數位閱讀動機與使用不同的數位閱讀策略；而大學生越注重數位閱讀動機者，也會越注重數位閱讀的策略，兩者呈現正向相關。本研究結果建議數位內容編輯可參考不同年輕人口變項與生活型態進行市場區隔與內容企劃；數位閱讀器功能設計者可從大學生的數位閱讀策略進行提供符合年輕人閱讀策略習慣的功能設計，以迎合年輕消費族群的閱讀功能需求。 The development of internet has been pushed the world into the era of information explosion. The rapid dissemination of information through internet has affected people's reading behavior significantly. Digital reading has become the most important of reading in the form among the younger generations. The purpose of this study is mainly to explore the theme of the college students’ digital reading motivations and digital reading strategies. This study tried to understand the current college students in the digital reading motivations moderated by different demographic variables and life style variable. And study the application of reading strategies of college students moderated by different demographic variables and life style variable. Also to study the relations between digital reading motivations and reading strategies. The framework of this study takes the digital reading motivation and reading strategies as the main study variables and the demographic variables and lifestyle variables as the moderator variables. The study used quantitative survey analysis as the research method. The college students with digital reading experiences will be the main object of sampling. The research tool is the self-designed questionnaire which was used to collect students’ digital reading motivation and reading strategies. Digital reading motivation of this study divided into internal and external motivation, and the reading strategies divided into cognitive strategy and the after the cognitive strategy. The results of this study show that college students’ digital reading motivation in different gender, different use of time and reading a different article types is significant different; the college students digital reading strategies will be due to a different article, use a different reader and read the time length vary ; the different lifestyles of college students will also affect his motivation for reading and use different reading strategies; and the more the college students focus on digital reading motivation, the more focus on reading strategies. The result of study shows the positive relations between digital reading motivations and reading strategies. The results of this study suggested that digital content editors can refer to different young generation demographic variables and lifestyle to plan the different market segmentation’s content products. According to meet the young people reading strategies habit, the function designer of digital reader can design the features which will meet the function requirements in digital reading of young generation consumer groups.
