鹿港古蹟旅遊涉入程度、體驗價值、地方依附與地方意向的關聯性研究

NHUIR > College of Management > Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management > Disserations and Theses(M.A. Program in Tourism Management) > Item 987654321/18031

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Title:	鹿港古蹟旅遊涉入程度、體驗價值、地方依附與地方意向的關聯性研究
Other Titles:	A study of the relationships among involvement, experiential value, place attachment and place intention in Lukag heritage
Authors:	聞鴻儒 Wen, Hung-ju
Contributors:	旅遊管理學系旅遊管理碩士班丁誌魰 Chih-wen Ting
Keywords:	地方依附;地方意向;體驗價值;涉入程度;古蹟旅遊 place intention;heritage tourism;place attachment;involvement;experiential value
Date:	2012
Issue Date:	2015-01-07 16:58:04 (UTC+8)
Abstract:	本研究主旨在探討古蹟旅遊中涉入程度、體驗價值、地方依附與地方意向的關聯性研究。研究對象以彰化縣鹿港古蹟遊客為主，採用便利抽樣法加以調查，取得394份有效問卷。本研究採用描述性統計，信度分析、項目分析、獨立樣品T檢定、驗證性因素分析與結構方程式進行檢測。驗證了涉入程度對體驗價值有顯著正向直接影響，體驗價值對地方依附有顯著正向直接影響，地方依附對地方意向有顯著正向直接影響，體驗價值對地方意向則無顯著正向直接影響。　　　本研究建議鹿港古蹟管理單位在在涉入程度部份，則可提昇古蹟旅遊的愉悅性。體驗價值部份可以加強遊客訴求美感部分；在地方依附部份可以加強地方依賴；在地方意向部份可加強推薦親友參加古蹟旅遊活動。　　This purpose of this study is to discuss the relationships among experiential value, place attachment, and place intention. The study used descriptive statistics, reliability analysis, item analysis, independent sample t test, the confirmatory factor analysis and structural equation model manifest with the visitors who was in Lukang. Convenience sampling method was employed and obtained 394 valid questionnaires. The study verifies the involvement have a significant impact on the experience value, experiential value have a significant positive direct impact on place attachment, place attachment havea significant positive direct impact on the local intention, however, experience no significant positive direct impact on local intention . 　　　The study suggests that heritage management unit should improve the demands of the visitors especially on experiential value and beauty.They also can improve the place attachment by recommending friends and relatives to participate in heritage tourism activities. In addition, the manage should improve the happiness of heritage tourism.
Appears in Collections:	[Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management] Disserations and Theses(M.A. Program in Tourism Management)

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