台灣直笛教學出版產業現況與未來發展研究

南華大學機構典藏系統 > 管理學院 > 文化創意事業管理學系 > 博碩士論文-出版與文化事業管理研究所(停招) > Item 987654321/18242

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题名:	台灣直笛教學出版產業現況與未來發展研究
其它题名:	Study on Current Situation and Future Development of Publishing Industry of Recorder Instruction in Taiwan
作者:	黃秀珍 Huang, Hsiu-chen
貢獻者:	出版與文化事業管理研究所黃淑基 Shu-chi Huang
关键词:	直笛教學;出版產業;直笛教材 recorder instruction;recorder teaching materials;publishing industry
日期:	2011
上传时间:	2015-01-19 14:32:16 (UTC+8)
摘要:	本論文旨在探討「台灣直笛教學出版產業現況與未來發展研究」，透過文獻分析及次級資料分析等方法，得知坊間出版之直笛教材各類出版品類項，並且瞭解直笛教學在台灣的發展歷程與現況。　　　此外，透過質性研究中的深度訪談法，針對直笛教材出版社、直笛教材編著者及使用者三面向進行深度訪談蒐集資料，藉以知悉發行直笛教材出版社的產業結構與營運現況、直笛教材的主要行銷管道及產業發展前景。也理解直笛教材編著者或編曲者的創作理念依據與實務工作困境，並進一步了解直笛教材使用者選用教材的標準與需求。　　　依本論文研究之結果發現：台灣直笛教學的發展歷程可分成萌芽、推廣和成熟等三時期。發行直笛教材出版社的產業結構可分為以編曲家自行成立的直笛教材出版社、搭配直笛販售的出版社、專業出版直笛教材出版社及音樂書籍出版社等四類。而直笛教學出版社的未來發展方向以朝向多元化經營並開發新市場為主。　　　透過本論文的研究分析，希望對政府政策制定及學校教育、直笛教材出版社、直笛教材編著者與使用者、及後續研究者提出具體建議。　　This research discussed the current situation and future development of publishing industry of recorder instruction in Taiwan. By literature analysis and secondary data analysis, this research recognized the items of different categories of publication of recorder teaching materials, as well as the development and current situation of recorder instruction in Taiwan. 　　　By in-depth interview of qualitative study, this research collected data of recorder teaching material publishers, recorder teaching material writers and users in order to realize the industrial structure and current operation of recorder teaching material publishers, main channels and industrial prospect of recorder teaching materials. Moreover, it investigated creative ideas and difficulties of writers or composers of recorder teaching materials, and explored users’ standard and needs when selecting the recorder teaching materials. 　　　According to the findings, recorder instruction development in Taiwan includes three stages: initial stage, promotion stage and maturity stage. Industrial structure of recorder teaching materials publishers includes recorder teaching material publishers founded by composers, publishers which also sell recorders, professional recorder teaching material publishers and publishers of music publications. Future development of recorder instruction publishers focuses on multiple operation and new markets. 　　　The findings of this research can serve as references for governmental policy construction, school education, recorder teaching material publishers, writers and users of recorder teaching materials, and future researches.
显示于类别:	[文化創意事業管理學系] 博碩士論文-出版與文化事業管理研究所(停招)

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