南華大學機構典藏系統:Item 987654321/18353
English  |  正體中文  |  简体中文  |  全文笔数/总笔数 : 18278/19583 (93%)
造访人次 : 914997      在线人数 : 998
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻


    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: http://nhuir.nhu.edu.tw/handle/987654321/18353


    题名: 網路購物影響之因素：針對蒙古消費者之分析
    其它题名: FACTORS INFLUENCING ONLINE SHOPPING: THE ANALYSIS OF MONGOLIAN CONSUMERS
    作者: 耶殿
    Bayarsaikhan, Bat-Erdene
    貢獻者: 企業管理系管理科學碩博士班
    許淑鴻
    Shu-hung Hsu
    关键词: 傳統購物;消費者態度;預期效益;網上購買意向;消費創新;網上購物;知覺風險;電子商務
    consumer attitude;perceived benefits;online shopping;traditional shopping;consumer innovativeness;e-commerce;perceived risk;online purchase intention
    日期: 2011
    上传时间: 2015-01-20 14:13:21 (UTC+8)
    摘要: 　　本論文旨在探討蒙消費者感知網上購物，以及其他一些因素的影響態度，對網上購物和網上的間接影響購買意願。該論文是用實證方法，問卷設計，收集數據。本論 文是用來描述性分析，單因子分析和回歸分析，分析之間的關係依賴和獨立的變量。這項研究樣本包括，網上購物的消費者蒙古。這項研究的結果發現，消費者的 人口統計，消費者創新性，預期效益和感知風險的重要決定因素影響網上購物。調查結果還顯示，消費者人口統計，消費者創新性，預期效益有積極影響，感知風險 帶來了負面影響消費者對網上購物的態度。此外，消費者的人口統計，消費者創新性，預期效益，感知風險有一個間接影響網上購買意向。這項研究的結果幾乎支持 所有的假設。最後，本論文提出了一些限制和一些建議，為今後的研究。
    　　This thesis aimed to investigate Mongolian consumer perception of online shopping, as well as several other factors influencing attitude toward online shopping and their indirect effect on online purchase intention. The thesis was used empirical method, and the questionnaire was designed to collect data. This thesis was used descriptive analysis, one way analysis of variance, and regression analysis to analysis the relationship between dependent and independent variables. Sample of this study included that online shopping consumers of Mongolian. The findings of this study found that consumer demographics, consumer innovativeness, perceived benefits and perceived risk are important determining factors influencing online shopping. Also the findings shown that consumer demographics, consumer innovativeness, perceived benefits had positive impact, and perceived risk had a negative impact on consumer attitude toward online shopping. Moreover, consumer demographics, consumer innovativeness, perceived benefits, perceived risk had an indirect effect on online purchase intention. The results of this study nearly supported all hypotheses. Finally, this thesis suggested some limitations and some recommendations for future research.
    显示于类别:[企業管理學系(管理科學碩/博士班,非營利事業管理碩士班)] 博碩士論文-管理科學碩博士班

    文件中的档案:

    档案 描述 大小格式浏览次数
    099NHU05457054-001.pdf488KbAdobe PDF29检视/开启
    index.html0KbHTML232检视/开启


    在NHUIR中所有的数据项都受到原著作权保护.

    TAIR相关文章

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈