南華大學機構典藏系統:Item 987654321/18484
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    Please use this identifier to cite or link to this item: http://nhuir.nhu.edu.tw/handle/987654321/18484


    Title: 風景區觀光吸引力、滿意度與重遊意願之研究─以仁義潭觀光風景區為例
    Other Titles: The Research on the Relationship among Tourism Attraction, Travel's Satisfaction, Willingness Take the Renyi Lake as the example
    Authors: 李姵蓉
    Li, Pei-jung
    Contributors: 旅遊事業管理學系碩士班
    郭進財
    Chin-tsai Kuo
    Keywords: 重遊意願;滿意度;觀光吸引力
    Tourism Attraction;Travel Satisfaction;Willingness
    Date: 2011
    Issue Date: 2015-01-22 16:27:10 (UTC+8)
    Abstract: 　　本研究主要目的：在於探討仁義潭觀光風景區遊客感受觀光吸引力、滿意度與重遊意願之間的關係。本研究受試對象為仁義潭觀光風景區的本國遊客，共發放問卷420份，回收有效問卷400份。並以t考驗、單因子變異數分析與典型相關與等統計方法進行分析。本研究結果如下所述： 1.不同「年齡」、「婚姻」、「教育程度」、「交通工具」的遊客之觀光吸引力有差異存在。2.「觀光吸引力」與「重遊意願」有關聯性存在。3.不同「年齡」、「教育程度」、「交通工具」的遊客之滿意度有差異存在。4.「滿意度」與「重遊意願」有關聯性存在。5.不同「年齡」、「教育程度」、「交通工具」的遊客之重遊意願有差異存在。
    　　The purposes of this study were to explore the discussion Renyi Lake Tourism Scenic Area tourists to tourism attraction, traveler satisfaction and willingness difference situation. The samples were Renyi Lake Tourism Scenic Area tourists. A total of 420 questionnaires were sent out and 400effective questionnaires were returned. t-test, one-way ANOVA , canonical correlation ,were used to analyze the collected data. The findings of this study were as the follows: 1. There were different in age, Marital status, education, transport in tourist` tourism Attraction. 2. The tourism Attraction and Willingness the positive tendency. 3. There were different in age, education, transport in tourist Satisfaction.4. Travel’s Satisfaction and Willingness the positive tendency. 5. There were different in age, education, transport in Willingness
    Appears in Collections:[Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management] Disserations and Theses(M.A. Program in Tourism Management)

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