南華大學機構典藏系統:Item 987654321/18969
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    题名: 傳播跨領域研究的方法論習題：以「健康素養」為例
    其它题名: Methodology Exercise of Communication Interdisciplinary Research: Taking ＂Health Literacy＂ for Example
    作者: 林承宇
    Lin, Cheng-yu
    貢獻者: 世新大學終身教育學院
    At the School of Lifelong Learning, Shih Hsin University, Taipei, Taiwan
    关键词: 跨領域;方法論;研究方法;健康素養;健康傳播
    interdisciplinary research;methodology;research methods;health literacy;health communication
    日期: 2014-07-01
    上传时间: 2015-03-05 13:11:31 (UTC+8)
    出版者: 南華大學傳播學系
    摘要: 跨領域研究的具體研究方法運用一直是跨領域議題極需釐清的命題。本文著眼於此，嘗試以「藥品廣告規範」的議題為例，從橫跨傳播、健康（醫藥）與法規範等三大領域的命題出發，探討究竟應如何從方法論的視域，具體落實到研究方法的實踐，促使跨領域議題的研究更具可執行性。本文以所主張的「健康素養」概念作為「藥品廣告規範」跨領域議題的解決之道，從借重傳播學研究三大學派與研究三大典範的對話，提出「健康素養」的本體論、認識論與方法論的見解，進而點出跨領域研究選用研究方法與工具之必須克服之處，期待為未來跨領域研究的研究方法問題有所助益。
    The concrete research method for interdisciplinary study is always a big problem to interdisciplinary research. Among it, how to use methods on the interdisciplinary issue is perhaps one of the most important topics. For the above-mentioned reason, this article tries to take the regulation of pharmaceutical advertising for instance, crossing communication, health (medicine) and regulation to explore know-how from concept (methodology) to practice (methods) for interdisciplinary study. This article advocates “health literacy” as the best way to solve the problem of regulation of pharmaceutical advertising. With drawing on three paradigms of communication studies, this article structures the ontology, epistemology and methodology of health literacy to select correct methods for so-called communication interdisciplinary research. Through the process of investigating health literacy, this article indicates how to overcome the problem of interdisciplinary research methods to make operationalization more substantial for interdisciplinary study.
    關聯: 傳播與管理研究
    13卷2期
    显示于类别:[傳播學系] 傳播與管理研究
    [本校期刊] 傳播與管理研究

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