本文就近年來在台灣乃至全世界皆引領風潮的韓國流行音樂為主，探究其歷史發展脈絡；並針對極具韓流指標性的韓國三大流行音樂娛樂經紀公司之經營背景作一分析。研究發現：韓國流行音樂的發展顯然與韓國政經脈絡息息相關，音樂與曲風，深受日本與美國殖民文化的影響。1980年代之後，才擺脫過往殖民文化制約的調性，走向多樣化的創新。1996之後，在國家政策的推導下，韓國娛樂經紀公司，挾其對日本與美國文化的了解，透過戲劇與音樂相互滲透拉抬的市場綜效，將K-POP及其偶像歌手，成功的推向全世界。 This research explores the historical development of Korean pop music through the huge phenomenon it has created in Taiwan and around the globe with detailed analysis of the top three Korean talent agencies and its management. The research discovers development of Korean pop music is closely tied with the country’s political and economic status, while the music styles are deeply influenced by Japanese and American colonization. Korean pop music did not begin to detach from this influence until after the 1980s. Since 1996, under strong support of government policies, Korean talent agencies have successfully used this strong knowledge of Japanese and American culture to the advantages of pushing Korean TV dramas and pop music artists to worldwide mega stardom.
