台灣地區攝影雜誌內容分析之研究

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Title:	台灣地區攝影雜誌內容分析之研究
Other Titles:	Content Analysis of Photography Magazines In Taiwan
Authors:	蔡承恩 Tsai, Cheng-en
Contributors:	出版與文化事業管理研究所黃昱凱 Yu-kai Huang
Keywords:	內容分析法;雜誌;攝影 Content Analysis;Photography;Magazine
Date:	2010
Issue Date:	2015-03-10 11:53:14 (UTC+8)
Abstract:	近年來隨著攝影器材的數位化及價格的平民化，讓數位相機的占有率在台灣急速升高，隨著數位相機的普及，想透過書本自己學習攝影的人口也隨之增加，因此攝影類雜誌就在這樣的條件下開始穩定發展。本研究之研究對象為目前台灣國內現有發行的攝影雜誌，共八本，從民國九十七年一月至民國九十八年十二月止，共一百四十八本。而研究工具為研究者整理相關文獻後，自行發展的「攝影雜誌內容分析類目表」，透過內容分析法達成研究目的。　　　在本研究整理與統計分析之後發現，台灣攝影雜誌可分商業出版及民間協會或學會出版兩大類，前者內容類目以廣告及攝影教學為最主要比重；後者內容則以讀者互動、攝影教學為主。而在內容頁數呈現上，商業出版以攝影教學、攝影知識頁數最多；協（學）會出版則以讀者互動、攝影教學的頁數最多。　　　而在各類目資訊的比重上，軟硬體介紹類目以《相機世界》所占的51.44％為最多；攝影教學類目以《UNIQUE絕色光影》與《中華攝影》的15.75％為最多；讀者互動類目以《台北攝影》的29.71％為最多；攝影知識類目以《相機世界》的39.94％為最多；廣告類目以《中華攝影》的26.49％為最多。　　　根據本研究之結果，建議攝影雜誌出版單位未來在編輯雜誌內容時，可以穿插介紹領域的攝影相關介紹，以求各主題比重平均，這就讀者而言也是非常有吸引力的，也能讓雜誌內容更加活潑。而在公司網站規劃上可以更健全，因為攝影的數位化發展，透過獨立網站的建置，能讓讀者有更多的參與感，同時掌握雜誌的最新動態，讓讀者對其雜誌有更高的向心力。　　In the advent of digitization and affordable pricing for photo equipments, the market share for digital camera here in Taiwan increased exponentially. Followed with the prevalence of digital camera, the population for those who want to learn photography on their own would also increase. Therefore, photo magazines started their steady climb under such conditions. Research subjects were currently published photo magazines here in Taiwan, a total of eight. Starting from July, 2008 to Dec. 2009, there were a total of 148 photo magazines. Research tools are related literatures sorted out by the researcher, and the self-developed ＂Category table for the content analysis of photo magazine＂. Content analysis was used to achieve the purpose of this research.　　　After sorting out and conducting statistical analysis, this research found out that there were two major types of photo magazines in Taiwan, namely published via commercially oriented and civilian or academic association. The former's content category was predominantly in commercial application and photography teaching; and the latter primarily focused on readership interaction and photography teaching. In the inner page presentation, the commercial one allocated most of the pages to photography teaching and knowledge related subjects; and the association publication allocated the majority of their pages to readership interaction and photography teaching.　　　In the percentage for each categorized information, 51.44% for hardware introduction was found within《Photo and Camera Review》; 15.75% of photography teaching in 《UNIQUE》and《Chinese Photography》; 29.71% of readership interaction in 《Taipei Photography》; 39.94% of photography knowledge in 《Photo and Camera review》 and 26.49% of commercial category in 《Chinese Photography》respectively.　　　According to findings of this research, we recommend that publishers for photo magazine be engaged in the introductions for photography related domain, especially in their future magazine content editing. The focus should be on the theme balance, which could be very attractive to potential reader. And this would also render the content of the magazine with much more lively and rigorous appearance. As for company website planning, it could be more robust since the digital development for photography allowing the setup for independent websites, entailing with more participation from the readers. At the same time, this can control the latest dynamic developments, leading up to more readership loyalty towards the magazine.
Appears in Collections:	[Department of Cultural & Creative Enterprise Management] Disserations and Theses(Institute of Publishing & Cultural Enterprise Management Studies)

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