地方政府發展農業文化創意產業之研究－以屏東熱帶農業博覽會為例

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Title:	地方政府發展農業文化創意產業之研究－以屏東熱帶農業博覽會為例
Other Titles:	A study of the local government develop agricultural cultural creative industries--An example of tropical agricultural exhibition of Pingtung Country
Authors:	王淑子 Wang, Shu-tzu
Contributors:	美學與視覺藝術學系碩士班黃冬富 Tung-fu Huang
Keywords:	熱帶農業;農業文化創意產業;博覽會;地方政府 agriculture cultural creative industries;local government;exhibition;tropical agriculture
Date:	2009
Issue Date:	2015-03-12 16:18:22 (UTC+8)
Abstract:	本研究旨在探討台灣地區地方政府發展農業文化創意產業的開發與經營模式，透過以屏東縣政府辦理熱帶農業博覽會為個案研究對象，並以文獻探討、觀察、訪談三種研究方式，來了解屏東縣政府辦理熱帶農業博覽會的發展態勢與特色。同時探討地方政府發展農業文化創意產業活動的策略及效益問題，進而研擬農業文化創意產業的永續發展策略，建構地方政府發展農業文化創意產業的可行模式。　　　　　　　　　　　　　經過長達四年多的研究，本研究發現「文化創意產業有無限的發展空間，國內地方政府發展農業文化創意產業的模式類似，而國內地方政府發展農業文化創意產業有很好的利基」。並獲致如下之結論：　　　　　　壹、國內農業文化創意產業正逐漸興起。貳、農業文化創意產業的發展需要跨業整合。參、國內地方政府發展農業文化創意產業瓶頸待突破。肆、地方政府發展農業文化創意產業的角色需要調整。伍、地方政府發展農業文化創意產業的永續發展策略為：一、地方政府首長與其行政團隊對於農業文化創意產業的深刻認識與重視二、成立推動農業文化創意產業團隊式工作小組三、成立農業文化創意產業諮詢顧問團隊四、地方政府發展農業文化創意產業政策與計畫的擬定及行銷五、農業文化創意產業人才的培訓六、農業文化產業創意風氣的培養與推廣七、發展農業文化創意產業的鼓勵措施之訂定與資源的提供八、協助尋找與發掘農業文化創意產業的主題與資源九、輔導與協助科際整合十、輔導民間業者策略聯盟十一、輔導與協助標竿觀摩學習十二、輔導生產與行銷　　　另根據本研究的研究發現與結論，提出對於政府當局、農林漁牧業者、後續研究者以及國內研究機構等之建議。　　The purpose of this study is to explore the development of the local government develop agricultural cultural creative industries and its management model. The study uses the case of tropical agricultural exhibition of Pingtung County as an example to accomplish the study goals. There were three methodologies, document analysis, observation, and interview, adopted in this study to understand the developmental situations and characteristics of the tropical agricultural exhibition of Pingtung County. At the same time, the strategies and benefits of the activities of the local government agricultural cultural creative industries were explored. Further, the sustainable strategies of the local development of the agricultural cultural creative industries were studied and planned to construct workable models of the local government develop agricultural cultural creative industries.　　　　　　　　　　　　　Through more than four years' study, The study found that there were unlimited developmental space for the cultural creative industries. The models of the domestic local governments develop agricultural cultural creative industries were similar. There are advantageous foundations of the domestic local governments to develop agricultural cultural creative industries.　　　　　　　　　　　　　　　　　　The conclusions of this study as follow:1. The domestic agricultural cultural creative industries are rose and developed gradually.2. The agricultural cultural creative industries needs across industries integration. 3. The bottle neck of the domestic agricultural cultural creative industries waits for breaking through.4. The adjustments of the role of the local government in developing agricultural cultural creative industries are needed. 5. The sustainable strategies of the local development of the agricultural cultural creative industries include:(1) To deepen the knowledge and attentions of the governer and the administrative team of the agricultural cultural creative industries.(2) To establish a team-type working unit for pushing the agricultural cultural creative industries.(3) To establish a consult team for the agricultural cultural creative industries.(4) To plan the project and policy of the agricultural cultural creative industries of the local government and its marketing. (5) To train personnel for the agricultural cultural creative industries.(6) To cultivate and promote the agricultural cultural creative industries climates. (7) To develop the award policy of the agricultural cultural creative industries and provide resources.(8) To help searching and exploring the topics and resources of the agricultural cultural creative industries.(9) To provive guideances and helps for the intedisciplinary.(10) To guide the private industry adopts the strategic alliance.(11) To guide and help the learning and observe from the benchmark.(12) To guide the production and marketing.　　　　Finally, according to the findings and conclusions of the study, the suggestions to the local governments, the workers of the agriculture, fishery, and livestock farming, follow-up researchers, and domestic research institutes are proposed.
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