本研究之目的，在探討行人對嘉義市廣告招牌的設計元素之喜好度。針對廣告介面的設計元素，蒐集嘉義市現有招牌的字型、圖文配色與圖像進行分類，並對行人進行喜好度的研究。研究方法藉由田野調查法，蒐集現況商家招牌介面所有元素的使用範圍逐一分類篩選，再將資料分類後對行人進行問卷調查；利用統計方法，分析三項目之間對應關係與程度差異，驗證主觀期望值推測整體喜好度。 研究分析結果顯示，招牌設計元素的字型部分以非手寫體的圓體整體喜好度為最高，其次是手寫字體的隸書體及非手寫體的黑體；圖文配色的整體喜好度以紫底色白圖文為最高，其次是紅底白圖文、灰底色白圖文、藍底白圖文與綠底白圖文；圖像喜好度則是線性型態a4樣本最高，其次是幾何型態b4樣本、複合型態c1樣本、複合型態c3樣本以及幾何型態b2；另外在性別、年齡及有無設計背景的條件比對之下，三部分設計元素中的喜好度也有明顯差異。研究結果亦顯示行人對嘉義市招牌設計元素的喜好程度普遍呈現中低至中間值。 Goal of this research, is discussing the Preference for sign design elements in Chiayi for people. In view of the sign design elements collection and classification all of the advertisementthe colour matches colours, the image state and the writing shape in chiayi , conductsthe the preference research to people. The study use field study,to classified and analyzed all sign elements. This study adopts the questionnaire investigation method way and SPSS systems soft ware to carry on statistical analysis.This study hope using the objective to discovered people's preference for sign design elements in chiayi. The objective of this study is: 1.The preference of written type: the most highest is non-hand-written type circulardbody, the second is hand-written type kaiubody.than the third is non-hand-written type blackbody.2.The preference of color type: the most highest is the purple bottom with white image. The next is red bottom with white image ,gray bottom with white image ,blue bottom with white image ,green bottom with white image.3.The preference of image type: the most hignest is the linearity type a4.The next is geometry type b4, compound type c1, compound type c3 ,and geometry type b2 . The research result showed that was a strong relationship between gender and age and design background.The objective even show the people's preference value universal have mean value to low value.
