| 摘要: | 中國電視公司節目《超級星光大道》自2007年1月5日開播以來，造成社會的極大回響，成為人們茶餘飯後的聊天話題，而素人歌手更成為歌迷追捧對象。社會為何需要明星？期待明星？「星光症候群」此一現象，其擾動的場域不只單是媒體，甚至還涉及到經濟、社會、美學等層面。 本文從文獻研究法、比較研究法及歸納分析法來研究此一星光現象，以「批判理論」對此一現象做詮釋。時間範圍著眼在七十年代以來至今，以斷代分期進行探討。從70年代《群星會》高峰時期為起點，80年代校園民歌時期，90年代的地下音樂，時至今日《超級星光大道》所造就的平民明星為代表。除了就每一期典範人物的外型、舞台服裝、髮型、歌曲、曲風、音域、歌藝、表演風格、訴求對象、歌迷、精神等面向做一歷史性的梳理，論述明星典範轉移過程之外，並以《超級星光大道》此一案例分析出新的明星型式及其影響層面；透過李維史陀「野性的思維」的觀點和哈伯瑪斯《溝通行動理論》來探討台灣明星角色典範的轉移並進行詮釋。本研究發現社會對於明星形象的認知已發生轉變，明星角色典範正發生轉移，大眾文化更具多元性。社會美學邏輯到了《超級星光大道》，除了透露出社會集體潛意識的型態，也宣告新價值的轉移和興起。
China Television show ＂Million Star＂ has being caused a great response from the community since January 5, 2007. Aska Yang and Jam Hsiao, inexperienced singers, have been chased by fans. Why do we need the star? Looking forward to celebrities? ＂Star Syndrome＂ , a phenomenon, the disturbance of which caused more than in the media, and even related to economic, social, aesthetic, and others. In this paper, literature research method, comparative research methods and inductive analysis are used to study the phenomenon. ＂Critical theory＂ will be used as interpretation of the phenomenon. Time frame has been focused from the seventies to nowadays in order to explore the dating stages. From the 70's ＂Stars＂ peak period, to the 80's folk period, the 90's underground music, and inexperienced singers in ＂Million Star＂ which created. In addition to doing sort of the appearance of each of the role models, costumes, hair, song, genre, range, singing, performing style, appealing, fans, spirit, and we'll discusses the process of paradigm shift. Through the case ＂Million Star＂, we'll analyze the star patterns and the new dimensions of their impact; Lévi-Strauss ’The Savage Mind＂ and Jürgen Habermas’ ＂The Theory of Communicative Action＂ will be used to investigate the transfer of Taiwan's star role model and to interpret. We learn the new paradigm has been shifted; the new value has been raised in ＂Million Star ＂. The study found that our cognition of star image has taken place, and the paradigm of starring role has shifted so as more diversity in popular culture. The social aesthetic logic has a great shift in ＂Million Star＂, in addition to revealing the pattern of the collective subconsciousness of society, but also announced the transfer and the rise of new values. |
