由於我國近年來行動通訊日漸普及，行動電話已變成一種廣泛被消費者接受的產品而且持有者的年齡層逐年的下降，已成為人們生活與工作上不可或缺的必需品。加上最近掀起ㄧ股創新科技智慧型手機的熱潮，因此本研究主要是針對手機的消費族群進行問卷調查，來探討手機使用者對於新上市創新科技智慧型手機之接受度的看法。 本研究結果發現：(1)知覺易用性分別對知覺有用性和消費者態度皆會產生顯著的正向影響。(2)知覺有用性對消費者態度有顯著正向影響。(3)消費者態度和主觀規範兩者都對行為傾向產生顯著的正向影響。(4)知覺風險對行為傾向有顯著的影響以及知覺價值對購買意願有顯著的正向影響。(5)知覺有用性在知覺易用性對購買意願的影響中，存在部分中介影響；行為傾向在主觀規範對購買意願的影響中，也存在部分中介影響；行為傾向和知覺價值兩者在知覺風險對購買意願的影響中，不會存在完全中介或部分中介影響。 In recent years, because mobile communication is gradually popularity in Taiwan mobile phone has became commonly to consumers acceptable product and users’ age groups are decreasing, it has already been indispensable essentials of everyone’s life and work. Recently, innovation technology smart phone has created a trend, so this research is to the cellular phone to consume the ethnicity and to explore cellular phone user to new innovation technology smart phone acceptable view. The major findings of this study are summarized as following: (1) Perceived ease of use has a significant and positive effect on perceived usefulness and consumer’s attitude respectively, (2) perceived usefulness has a significant and positive effect on consumer’s attitude, (3) both of consumer’s attitude and subjective norm have a significant and positive effect on behavioral intention respectively, (4) perceived risk has a significant effect on behavioral intention and perceived value has a significant and positive effect on purchase intention, (5) perceived usefulness has a partial meditating effect between perceived ease of use and purchase intention; behavioral intention has a partial meditating effect between subjective norm and purchase intention; both of behavioral intention and perceived value have no meditating effect between perceived risk and purchase intention.
