警察是最接近民眾的公務員，亦為政府與人民的橋樑；隨著時代潮流的變遷，面對民眾對於警政服務品質高度的期許，惟有卸下威權光環，走出過去「管理者」、「干涉者」、「取締者」的保守官僚，轉向「服務者」的形態，以「社區警政」及「家戶訪查」等公共服務，導入企業管理的精神與服務行銷的理念、展現卓越的服務品質，方能適應時代需求。 本研究採取問卷調查之實證性研究，探討新竹市警察局暨嘉義市政府警察局所屬對捐助非營利組織之動機及影響等因素之差異研究，研究結果顯示：兩單位研究對象均曾有捐款並參與志願性服務工作之經驗，且對是否願意參與及讓親友參與非營利組織，均以願意為最多；而影響捐助行為動機，捐助者最重視受捐助之組織或個人之「責信度」。 本研究發現及建議：倘能靈活運用活動設計或利用「關係行銷」等強化募款之技巧，應可有效提高捐款意願及金額；另發現兩單位之研究對象均為同屬性之公職人員，要能有效提升參與志願服務之意願、興趣或時數，應可針對改善受訪者的工作內容及減少或降低超時服勤的執勤狀況，方能收其成效。 Police is the official agent closest to the general public, and they act as a bridge between the government and the people. To meet the public expectation of service quality, the police staff must transform themselves from the image of authority, supervisor, interference, into public servant such as community police and household visiting. This can be achieved by introducing the spirit of business administration and the concept of public serving to provide exceptional service quality. The study is a questionnaire-based research discussed the motivation, influence and other elements of contributions to NGO by Xinzhu and Chayi Police Bureau. The results demonstrate: The research shows that both Bureaus had experiences of contributions and voluntary services. Most of them are willing to bring their family or friends to participate the activities of NGO's. The key factor which influences their donating decisions is the NGO in question or their accountability. We suggest that: A well designed campaign or display of well-developed fundraising skills, such as using one's influences to marketing on personal relationship will enhance the donation willingness. Adjustment of work contents or reduction of working hours may improve the intentions to volunteer for all police officials.
