臺灣木雕藝術文化創意產業之研究─以鹿港木雕為例

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Title:	臺灣木雕藝術文化創意產業之研究─以鹿港木雕為例
Other Titles:	A Research of Taiwan Woodcarving as a Cultural Creative industry--Take the Lugang Woodcarving Business as the Example
Authors:	施美莉 Shih, Mei-li
Contributors:	美學與視覺藝術學系碩士班吳介祥 Chieh-hsiang Wu
Keywords:	文化產業;創意產業;木雕 cultural industy;creative industry;woodcarving
Date:	2008
Issue Date:	2015-03-24 13:38:03 (UTC+8)
Abstract:	「木雕」為實用功能的造型藝術，游移於「工藝器物」與「藝術品」間的屬性。然而，近年國人致力於民間傳統藝術及文化資產保護。基於台灣木雕藝術傳承歷史文化特色、陳現人民生活進程、及可為民族文化特色等，認為應予以扶植，而本研究以觀察與綜合分析法、文獻分析法、深度訪談法、個案研究法進行探討。　　　　本研究先分別就中國、台灣、鹿港等地範圍之木雕藝術脈絡進行探討論述；另以扶植概念探討鹿港木雕藝術發展，並參考引述韓國、法國、英國、瑞典等國對文化創意產業之扶植策略及作法；再深度訪談鹿港木雕藝術師施鎮洋、黃媽慶等五人，擬從中深入了解現今木雕生態的現況、文化創意產業對木雕工藝的經營策略與藝術市場為研究，以獲得研究結果、發現及結論如次：　　一、研究結果：（一）鹿港木雕產業目前面臨臺灣工藝之家的藝師的高齡化現象，因此產業除有形競爭者外，尚有無形的競爭者時間，導致鹿港木雕產業技藝將隨時間而凋零。（二）比賽將會引導木雕藝術走向，從寫實到抽象造型，從傳統到西洋意涵。（三）傳統木雕可參考小品創作從新出發，並鼓勵藝術家投入市場，其建立之藝術市場管理模式，可從政策面、經濟面、法律面、行政面等著手。（四）培育木雕藝術產業所需專門技術及專業人才，可從保存技術、傳習及人才養成、專業經理人的養成等著手。二、研究發現：消費者是扮演決定文化價值與藝術市場機制之重要角色，因此提升國民生活美學品質，有利木雕藝術產業發展。三、研究結論：傳統木雕藝術因量少而不易量產，以文化創意產業方式扶植不易，故木雕藝術產業宜以保存文化方式發展。　　Woodcarving, a category of plastic art, is undecide belonging artifact or artwork. In recent years, the folk art preservation movement in Taiwan has decided that woodcarving should be protected considering its containment of the traces of people’s daily life and its carrying of local cultural characteristics. This study employs methods of observation, general analysis, literature analysis, interviews and case study to investigate this industry.　　　　This study first traces back the history of woodcarving looming from China, Taiwan to Lugang. Next, the supporting policies in Korea, France, United Kingdom and Sweden are compared. Third, five woodcarving masters based on Lugang are interviewed and a picture of the woodcarving industry in Lugan is drawn. At last, this study concludes with possible strategies for development and marketing for woodcarving in Taiwan.　　　　Research Approaches:(1) The woodcarving masters in Lugang are aging, thus time is an invisible negative factor for the development of this industry.(2) Contests will determine the direction of woodcarving, such as realist or abstract, traditional or western styles.(3) Traditional woodcarving is recommended to set out for the market from smaller pieces through comprehensive planning in aspects of management, policy, economy, and laws. (4) Cultivate well-trained hands in the fields of techniques, education and management.2.Research FindingsConsumers play crucial role in deciding the value of artworks, therefore high quality aesthetic practice for the general public will be an advantage of for the growth of woodcarving. 3.Research ConclusionPreserving traditional woodcarving is a challenging task since it is impossible to be brought into mass production, thus it should be protected under the framework of culture preservation instead of industry encouragement.
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