| 摘要: | 過去台商布局西歐市場，會選擇有地利之便和租稅優惠的荷蘭，但已不再滿足台商的需求，歐洲的投資佈局從西歐漸漸轉向到東歐。在2000年已有全球前五大電子代工廠如：Flextronics、Clelstica等，皆已在捷克設立生產據點，以就近供應歐陸市場客戶所需。為此，在國際品牌廠商紛紛追求全球運籌之際，迫使我國企業為隨時配合客戶需求的實力，有鴻海電腦、大眾電腦、光寶集團、廣達和英業達等企業大舉進入捷克市場，供應歐洲市場所需。 近幾年，越來越多的亞洲投資者，特別是日本、台灣、韓國、新加坡等國和地區的投資商紛紛選擇捷克作為他們歐洲戰略投資的落腳點。依據美國科爾尼管理諮詢公司2004年7月研究報告顯示，捷克是繼印度、中國、馬來西亞之後第四最具吸引力的投資環境。 世界各國看好捷克當地的低廉工資、人力資源（擁有高素質、低薪資勞工）和地理位置。此外，捷克國際化程度深，在合作上文化溝通容易。因此，如果有心要在東歐布局，東進波蘭、匈牙利、蘇聯、烏克蘭市場的IT產業，捷克將是首選，產生「東捷克、西荷蘭」，是現今台商布局歐洲市場的最佳策略。
Among western European markets, the Netherlands has been Taiwan investor's main choice for its advantageous position and tax preferences. However, in order to seek higher profits, Taiwan's investment in Europe has changed, flowing from western to eastern Europe. By 2000, the top 5 manufacturers of electronics, including Flextronics and Clelstica, had started their businesses in the Czech Republic to supply Europe with their products. Amid the trend of the transnational outreaching, Taiwan-based investors, e.g. Hon Hai, FIC, Liteon, Quanta, and Inventec, also surged into the Czech markets to satisfy the needs of European markets. In recent years, more and more Asian investors, especially those in Japan, Taiwan, Korea, and Singapore, have chosen Czech as their starting point for their strategic investment in Europe. Report released in Jul. 2004 by U.S.-based A. T. Kearney showed that Czech ranked the fourth as the most attractive investment destination, only next to India, China and Malaysia. Czech's cheap but high-quality labor force has earned a fine reputation from nations worldwide. It also has a high level of internationalization, and there is little inter-cultural difficulties in commercial cooperation. Therefore, when Taiwan investors map out their eastern Europe strategy, hence entering the IT industry in Poland Hungry, Russia, and Ukraine, Czech is the best choice. The ＂Czech in the east, Holland in the West＂ will be the best strategy when Taiwan investors enter the EU market. |
