「癒す」，中文有療傷之意。是日本近幾年來所流行的一種文化風潮。而療傷系玩具，則是強調具有讓人舒緩壓力、撫平心靈之產品。由於商品顏色具產生需求感之效果，故於強調具舒緩緊張心情作用的療傷系玩具上，其色彩的搭配與選用亦顯重要。 本研究之主要目的：1.分析與彙整市面療傷系玩具之色彩配色情形。2.了解療傷系玩具色彩配色對成年族群色彩心理認知之影響。3.療傷系玩具色彩配色對不同成年族群之喜好度研究。4.探討成年族群對各語意反應之關聯性。5.了解成年族群對療傷系玩具配色之主要因素。 研究結論如下：1.市面現有療傷系玩具多偏向柔和而溫暖之配色。2. 對於人物類與動物類造型之療傷系玩具，具溫暖柔和配色，成年族群有較好之意象感受。植物類造型之療傷系玩具，具涼爽配色，成年族群有較好之意象感受。3.各成年族群之喜好度並無明顯差異；且均喜好具安定感配色的療傷系玩具。4.成年族群對於「愉悅」與「舒服」語意的反應顯示出具有高度關聯性。5.成年族群對療傷系玩具配色的意象，主要是受「情感因素」之影響。 The Japanese「癒す」means to comfort someone and do him a favor. Recently, people buy what they called healing toy because a lot of people feel pain from their work, relationship, and life.Healing toy is used to make people happy and joy, so, the color is very important. This study is aim at : 1. To analysis How in does the market condition product match the color. 2. The understanding cures the healing toy color matches colors to influence of the grown-up tribal grouping tribal group color psychology cognition. 3. The product color matches colors to the different grown-up tribal grouping tribal group likes the research. 4. Discusses the grown-up tribal grouping tribal group to relatedness of the various meanings response. 5. Understood that the grown-up tribal grouping tribal group likes the product matching colors the primary factor. The result is: 1. The market condition existing product multi-deviations gentle and warm matching colors. 2. With moves product of the category of things modelling regarding the person category of things, has warm matches colors gently, the grown-up tribal grouping tribal group has the good image feeling. Plants product of the category of things modelling, has matches colors coolly, the grown-up tribal grouping tribal group has the good image feeling. 3. Each grown-up tribal grouping tribal group likes and not obvious difference; And likes the product which has the stable feeling to match colors.4. The grown-up tribal grouping tribal group demonstrated regarding “joyful” and “comfortable” the meaning response has highly relationship. 5. The grown-up tribal grouping tribal group the image which matches colors to the product, is mainly receives “the evaluation factor” the influence.
