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| 題名: | 幾米品牌邁向全球化現象之研究 |
| 其他題名: | Jimmyspa has made it to the world and phenomenon to investigate |
| 作者: | 蔣慧貞
Chiang, Hui-chen |
| 貢獻者: | 出版與文化事業管理研究所
黃漢青
Han-ching Huang |
| 關鍵詞: | 內容價值;創造性詮釋學;幾米品牌;全球化
hermeneutics;Jimmyspa;content industries;Globalization |
| 日期: | 2008 |
| 上傳時間: | 2015-03-26 15:37:56 (UTC+8) |
| 摘要: | 近年來，幾米作品走出繪本平面書籍出版品的限制，朝向多元文本的異業結盟。作品由繪本圖像透過電影、舞台劇、動畫以及週邊商品等不同媒介，創造出文化創意品牌化的最佳典範。近年來不斷地在兩岸三地各產業與媒體間曝光與發聲，作品廣受各方好評，繪本除了中文版外，多部作品還有多國語言譯著。 2002年在大陸出版歷年作品並掀起幾米繪本新熱潮，以品牌經營模式打開華文出版市場，並逐漸打開國際知名度，更吸引英國Walker知名童書出版社跨國合作幾米繪本出版事宜，跟國際出版市場逐步接軌。並於2004年以當代藝術家之姿進軍香港蘇富比拍賣市場。 本研究在全球化的概念下，探討幾米品牌所締造的經濟效益與成功經驗，並以哲學思想方式分析幾米繪本的內容價值。從回歸一切生活本身活動，探討幾米自身的身心靈發展進程與創作意識。並從語言與圖像的延異關係進行創作性詮釋，並分析莊子、海德格與幾米三者間文本的互文性。
In recent years, the works of Jimmy is walking out of the limits of printed books also heading for the strategic alliance from different business sectors with diversity text.The work itself has transform the simple images into films, stage plays, animation and other related merchandise, further more to cooperate with other industries. And this Jimmy trend has extended to our daily lives and now become a unique attitude of the society. This is the best example of cultural industries with creativity being branded. These productions of Jimmy are popular among people in Taiwan, Mainland China and Hong Kong. Various products gained fine reviews from everywhere. Except the Chinese version, other works by Jimmy is also translated into several languages. In year 2002, Mainland China published all the woks of Jimmy throughout these years, and the Jimmy heat rose immediately in the country. The pattern of running the particular brand opens up his reputation in Taiwan, Hon Kong and China. Moreover, the market potential of the products is increasing and expanded to all Chinese publishing market and also gains its international reputation. Even the renowned children’s book company—British Walker has the idea to cooperate with Jimmy’s picture books, in order to step into the international publishing market. And he marched into the Hong Kong Sotheby's auction market as a contemporary artist in year 2004. From the concept of globalization, this research confers the economic benefits and successful experiences what Jimmyspa has been created. And the research also analyzed the value of his picture book in a philosophical perspective. Drawing back from the life itself, and discuss the body, spirit, mind development of Jimmy himself and his create awareness. Also interpret from the La Difference between languages and images, and the intertextuality among the three text including Zhuangzi, Martin Heidegger and Jimmy. |
| 顯示於類別: | [文化創意事業管理學系] 博碩士論文-出版與文化事業管理研究所(停招)
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