全球化的浪潮已從二十世紀延續到二十一世紀，而這樣的趨勢帶來的影響不僅是領土疆域的改變，更是整個經濟產業與文化發展的變遷。但伴隨著全球化浪潮所帶來的是文化侵略與後殖民文化的問題，使得許多原本就被邊緣化的地方文化更岌岌可危。但也因為如此，讓不同於主流文化的地方文化開始受到重視，而如何再現地方文化精神及內涵也成為國家與學界逐漸重視的問題。 本研究以霹靂布袋戲為研究對象，其原因在於霹靂布袋戲具有獨特的地方文化色彩，以及是台灣優秀的文化創意產業之外，霹靂國際多媒體積極推動布袋戲文化走向國際的精神是值得鼓勵與嘉許。因此，本研究以質性研究的方式，透過深度訪談與次級資料針對霹靂布袋戲作出分析討論，其內容涵蓋了布袋戲的文化價值與推動、霹靂布袋戲深耕本土與進軍國際所可能面臨的困境，以及掌握的優劣勢問題，再更進一步探討國內外文化創意產業的成功因素與布袋戲文化結合觀光產業來推動台灣地方文化再現的可能性。期望透過本研究之研究結果能夠提供霹靂國際多媒體進軍國際市場與推廣布袋戲文化時的一些建議，以及能提供相關產業發展時的參考方向。最後，更希望能夠透過本研究喚起對於台灣地方文化的重視與創造台灣地方文化向國際發聲與風華再現的機會。 The trend of globalization has continued from the 20th to 21st century, involving the changes of domains as well as the transition of the entire economic industries and cultural developments. However, the issues of cultural invasion and post-colonial culture brought by the trend of globalization have made many local marginalized cultures in a more dangerous situation. Nevertheless, such issues have enabled local culture which is different from mainstream culture being emphasized. Moreover, how to revive the spirit and symbolism of local culture has already become an issue which has been gradually emphasized by nations and academic circles. My research takes the study of Pili glove puppetry because of its unique local cultured aura as well as its distinction of cultural and creative industries in Taiwan. In addition, the internationalization of glove puppetry which is actively driven by Pili International Media is very admirable. Hence, through wide-ranging questionnaire-based surveys and subordinate information, my research makes analysis and discussion on Pili glove puppetry by the mode of qualitative research, containing the cultural value and drive of glove puppetry, the possible dilemmas of native development and internationalization of Pili glove puppetry, and the issues of known superiorities and weaknesses. Moreover, the factors behind the success of domestic and foreign cultural and creative industries and the possibility of local culture revival in Taiwan by combining glove puppetry culture and tourism industries will be discussed further. It is expected that the results of my research would not only provide some suggestions of Pili International Media entering international markets as well as popularizing glove puppetry culture, but also provide points of reference which are related to industry developments. Finally, I wish that through my research, the Taiwanese local culture can not only be awakened and emphasized, but also be provided opportunities of international awareness and revival.
