| 摘要: | 內政部戶政司之戶籍人口歷年統計表的統計結果顯示，目前台灣已面臨少子化的問題；根據教育部全球資訊網之各級學校概況表的統計結果顯示，台灣的學生人口數量減少了將近十萬人。因此，學校若希望能夠在未來能持續發展，就應該要讓學校能有更好的辦學績效，才可以讓學生更有意願就讀。 本研究以模糊層級分析法探討平衡計分卡在私立大學之應用，經研究結果發現，顧客構面佔有33.03%最為受到重視，第二為內部流程構面（27.23%），第三為財務構面（21.03%），最後為學習與成長夠面（18.73%）。 此外，前七項策略目標分別為「提高營運資金收入」、「建立優良形象」、「改善教學資源」、「提升教學品質」、「降低營運支出成本」、「提升教師素質與專業能力」與「提高學生學習成果」，並根據研究結果，建構屬於私立大學之平衡計分卡與策略地圖，以提供給相關教育單位作為未來發展之建議。
According to the Ministry of Interior, the birth rate in Taiwan reduced from 13.8% to 9% from 2000 to 2006 in Taiwan. The Ministry of Education also indicated that the number of Taiwan’s students reduced from 5,384,926 to 5,287,226 from 2003 to 2006. Students reduced about one hundred thousand during this period. The number implied that Taiwan is facing a reduction of enrollment rate in colleges. Therefore, if schools want to increase their enrollment rate in the future, they must have better organizational performance to attract students to join them. This research applied Fuzzy Analytic Hierarchy Process to explore an application of Balance Scorecard in Private University. The result showed Customer Perspective（33.03%）is the most important factor, and the second is Internal Business Processes Perspective（27.23%）, and the third is Financial Perspective（21.03%）, and final is Learning and Growth Perspective（18.73%）. In addition, the first seven strategies targets respectively are, ＂Enhances operational income＂, ＂Build great image＂, ＂Improvement teaching resources＂, ＂Promotion teaching quality＂, ＂Reduce operational cost＂, ＂Promotes the teacher quality and the specialized ability＂, ＂Enhances the students' achievement＂. According to the result, constructs the Balance Scorecard and strategy map for private university and it will provide for the correlation education unit to develop in the future. |
