| 摘要: | 本研究主要探究一公設媒體藝術中心如何能充分扮演其社會公器的角色，結合媒體藝術研發和媒體本身溝通連結的特質，在公共空間中進行創意環境氛圍的改造，進而協助地方發展開創新的經濟模式。並舉出此面向之翹楚─奧地利林茲電子藝術中心(Ars Electronica Center，簡稱AEC)，從社會鉅觀的網絡架構與規劃、執行策略面透視其如何與地方共生連動，成功將一工業與科技城打造成文化與創意環境，讓藝術與科學兩軌變為一軌的創新能量─以新媒體藝術為介面，連結未來為導向，協助產業創新、培訓在地人才數位媒體技能與知識，創造一個資訊社會時代的知識創意之城。國內對於AEC並不陌生，但過去多著重於個別媒體藝術中心的經營面，以內部組織架構和活動設計出發，缺乏從外部社會結構面的探討，然媒體藝術中心為一整合性機構，與社會環境和科技發展密切連動，因此本研究重點主要放在network網絡分析，包括上而下的整體網絡架構建立，由下而上的網絡連結，系統內部和外部網絡連結經營策略，希望能為時下對於公設媒體藝術中心為一社會跨領域平台模式的期待，提供更多元的思考角度。 在研究方法上採行深度個案分析法，結合理論研究與在地文獻蒐集分析、在地人士深入訪談，以緒論、個案介紹、個案分析與研究結論進行鋪陳，主要希望探討之問題如下： 一、從AEC內部機制的設計與經營管理制度了解其如何與地方連動 二、 AEC為一林茲市府所有的公營企業，市府如何協助使其發揮最大綜效。 三、提出AEC林茲電子藝術中心與地方共生之網絡模式，試著建立相關通則以作為國內公設媒體藝術中心設置營運之參考。
This study examines how a public media art center can successfully provide public services and the ways in which media communication might be able to enhance the creative environment in the public space. It looks at the utilization of a media art laboratory, and its research and development approach, to create the opportunity for local regions to develop and create new economic means and achieve industrial reform. It uses the Ars Electronica Center (AEC) of Linz, Austria, a pioneer in this field, as an example to explore a method for achieving symbiosis with local development through macro-perspectives of network structure and strategy of planning and execution. This fusion of art and science becomes a driving force using new media art as an interface to make headway towards the future, innovate the industry, cultivate the local talents with digital media technology and knowledge, and create a city of knowledge creativity in the age of information society. AEC is not unknown in Taiwan, but Taiwan used to focus more on the operational aspects of the individual media art center, which sets off from the interior organizational structure and activity design, and lacks investigation into the exterior social structure. Given the fact that the media art center is an integrated organization, closely associated with the social environment and technological development, rather than being regarded as an individual art activity or event, the study shall observe a series of change processes and their interactive integrated causality relationships and show the importance for a government to place a high premium on the overall structure and other complementary designs. Based on an in-depth case analysis, this study encompasses theory research, in-depth interviews with local individuals and documentary analysis of collected local literature. It is divided into an introduction, an analysis of related discourses and studies, the case introduction, the case analysis and the conclusion of the study. The study explores the following major issues: 1. Understand how to improve the interaction with the local sector by learning from the design structure and operational management of the AEC's interior mechanism. 2. Given that AEC is a public enterprise owned by the Linz City Government, how does the city government help the enterprise wield its maximum effect? 3. Put forth a network mode combining the Linz's Ars Electronica Center (AEC) and its local symbiosis in an attempt to lay down general rules as a reference for the establishment and operation of a local public media art center capable of creating a creative impulse for local development. |
