在臺灣這個高山資源豐富的島嶼上，愈來愈多人選擇接近大自然的登山活動做為平日的休閒活動，並投入許多心力於相關活動上，而瞭解登山者參與活動的內在與外在影響因素，以及登山者所展現行為之共通性，有助於推動登山活動之參考，是值得深入探討的議題。 本研究以登山者的觀點，基於計畫行為理論與深度休閒理論建立研究架構，探討影響登山者參與登山活動的內在及外在因素，及了解登山者的行為特質。本研究以從事國內登山活動者為樣本，借用滾雪球的方式，共回收434份有效問卷後，之後採結構方程模式驗證各變項間的影響關係。結果發現，受訪者的態度與知覺行為控制會影響所顯現出的深度休閒特質，而主觀規範則較不具影響性。這說明登山者具有較強烈個人主觀意識，不易受他人影響其意圖或行為。最後根據研究結果，本研究提出相關的建議與未來研究方向，以提供產官學各界參考。 There're abundant alpine resources in Taiwan, more and more people choose mountain climbing which can make people close to the nature as daily leisure activities and they put a lot of efforts on relative activities. To know the internal and external factors that would affect climbers and the commonalities of climbers’ behaviors can be references as promoting mountain climbing activities. It's worthy for us to discuss the issue. Thus, this research adopted the points of view of climbers and to discuss the internal and external factors that would affect climbers and the climbers’ behavior traits which based on the theory of planned behavior and serious leisure as research structure. The samples of this paper were those climbers in Taiwan and adopted the way of snowball. There were 434 valid questionnaires received and the structural equation modeling was used to test the relations among different variables. The result indicated that subjects’ attitudes and perceived behavioral control would affect the traits of serious leisure, but the subjective norm doesn’t have much influence. It explained that climbers have much deeper personal perception and not easy to affect by others’ intentions or behaviors. In conclusion, according to the research result, this research proposed relative suggestions and directions for further researching and can be reference for the industries, academics and government agencies.
