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    題名: 中國大陸廣播制度變遷-以中央人民廣播電台及北京人民廣播電台為例
    其他題名: The Reform of china's broadcasting Industry--the case of China National Radio and Radio Beijing Corporation
    作者: 顏瑋霖
    Yen, Wei-ling
    貢獻者: 傳播管理學研究所
    張裕亮
    U-liang Chang
    關鍵詞: 中國大陸;廣播;經營制度;編採制度;所有制
    arrange pick the system;system of ownership;Mainland China;broadcast;management system
    日期: 2008
    上傳時間: 2015-05-10 15:03:44 (UTC+8)
    摘要:   1949年中國大陸建立政權後,對於廣播業主要是實行黨國化的廣播制度,該制度可以行之有年的原因在於當時的中國大陸將傳媒視為事業單位。早期中國大陸傳媒業在政治上,只需負責傳達黨國思想,做為黨的喉舌及宣傳機器;在經濟上無須承擔自負盈虧的壓力。    到了1979 年改革開放後,中國大陸廣播業陸續面臨許多制度上的改革與變遷,使得過去慣用的廣播制度必須面臨變革。因此,本論文依照改革成本的大小,逐次從經營制度、編採制度以及所有制變革三個面向,剖析中國大陸廣播產業變遷的成因以及過程。
      After in 1949 mainland China establishment political power, regarding broadcasts the owner, if practices the party country broadcast system, this system might the line for years reason lie in mainland China then regards as the Institution the media. Early time mainland China media industry in politics, must be responsible only to transmit the party the country thought that does for party's mouthpiece and the propaganda machine; Does not need the pressure in the economy which undertakes assumes responsibility for own profits and losses. After in 1979 reform and open policy, mainland China broadcast industry faces in many system's reforms and the vicissitude one after another, causes the broadcast system which habitually uses to face the transformation. Therefore, the present paper according to the reform cost's size, from the management system, arranges gradually picks the system as well as the system of ownership transforms three to face, analyzes mainland China radio industry vicissitude the origin as well as the process.
    顯示於類別:[傳播學系] 博碩士論文

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