廟宇彩繪之吉祥圖案應用於觀光禮品設計之研究

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Title:	廟宇彩繪之吉祥圖案應用於觀光禮品設計之研究
Other Titles:	A Study on Application of Lucky Pattern of Temple Decoration Paintings to Souvenir Design
Authors:	郭俊佑 Kuo, Chun-yu
Contributors:	應用藝術與設計學系碩士班陳木杉 Mu-shan Chen
Keywords:	產品;吉祥圖案;廟宇 Product;Temples;Auspicious imagery
Date:	2008
Issue Date:	2015-05-11 14:18:57 (UTC+8)
Abstract:	台灣廟宇彩繪之吉祥圖案的裝飾、大部分都具有構造的作用，同時兼有象徵的意義。吉祥圖案的裝飾有如一本立體的古籍，承載古代忠孝節義、名訓或祈福納祥的期望。廟宇所使用的傳統圖案就是擷取於自然圖形，運用各種動物、植物、器物、神人搭配組合，與生活密不可分的食、衣、住、行結合成具有意義的豐富內涵。民間藝術之所以易於親近，正因為其源自於生活。　　　　本研究以文獻分析法、田野調查法、圖像分析法、統計分析法、聯想發明法、實務設計法進行研究，探究廟宇彩繪之使用的吉祥圖案裝飾，分析整理成資料庫，抽取其設計元素，再組合成有意義的圖案將之應用在廟宇的觀光禮品上。本文探討廟宇彩繪之使用的吉祥圖案應用於現代生活產品設計，研究調查結果顯示：(1)廟宇彩繪之吉祥圖案表現形式包含直接會意、形聲假借、轉注延伸、想像賦予、傳說附會、數與多樣組合等六種方式。(2)圖案種類可分為人物、神獸動物、花卉蔬果、器物四大類。(3)應用吉祥圖案的特徵做為觀光禮品設計之元素。(4)研究設計調查結果之設計主題一纏枝蔓草護身符認同度達93%，設計主題二魚龍戲水壺認同度達98%，設計主題三祈求吉慶認同度達89%。結果顯示三個主題均有有符合該吉祥圖案與廟宇意象。本研究期許能協助提升傳統設計圖案應用於觀光產品設計之價值，提供給產官學界對文化創意產品設計的參考，除有助於教化功能外，並可取得一定的經濟效益。　　Most of the auspicious imagery used to decorate Taiwanese temples has both constructive and symbolic purpose. They are like antique 3D books which represent the traditional values of loyalty, respect, camaraderie, and justice, or ancient sayings and well-wishes. The traditional imagery used in temples are derived and composed from natural forms, using elements from animals, plants, objects, gods and humans, they are closely linked to daily activities of life, and richly endowed with meaning. The reason why folk art is so approachable is precisely because its sources lie in daily life.　　　　The study attempts to explore the ornamentation of lucky symbols adopted in temple color painting utilizing the archival review method, field survey method, graphic analysis method and statistical analysis method, free association inventive method, practical design method to conduct the study to analyze and compile the findings into a database, from which to draw the design elements and reconfigure them into meaningful patterns that can be applied in temple tourism giftware. The thesis aims to explore adopting the lucky patterns used in temple color painting in modern lifestyle product design, and the study's survey findings revealed, (1)The expression modes of the lucky patterns in temple color painting are comprised of six methods, which are direct comprehension, configural or phonetic suggestion, transferal extension, imaginary empowerment, legendary affiliation, and a combination of a number of which. (2)The pattern designs can be divided into four major categories of figurines, divine beasts and animals, floral and fruits, and utensils. (3)Adapting the characteristics of the lucky pattern as the design element for tourism souvenirs. (4)The study's designed survey findings showed that design theme one of an amulet with an intertwining vine garnered a 93% level of recognition, design theme two of a vessel with twin splashing dragons foster a 98% level of recognition, and design theme three of an amulet praying for good fortune and fortuity garnered an 88% level of recognition.The study findings show that all three themes do reflect the lucky emblems and the temple ambience. The aim of this research is to increase the design value of traditional design imagery on tourist products, and provide a reference for the industry, government, and academia for the design of cultural creative products.
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