太魯閣國家公園砂卡礑步道解說效果之探討

NHUIR > College of Management > Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management > Disserations and Theses(M.A. Program in Tourism Management) > Item 987654321/20930

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Title:	太魯閣國家公園砂卡礑步道解說效果之探討
Other Titles:	The Effectiveness of Skadang Interpretative Trail in Taroko National Park
Authors:	林昂儀 Lin, Ang-Yi
Contributors:	旅遊事業管理研究所葉源鎰 Yeh, Yuan-Yi
Keywords:	國家公園;解說牌;解說步道;遊憩體驗;解說效果 National Park;Interpretive Sign;Interpretive Trail;Experience;Interpretive Effect
Date:	2002
Issue Date:	2015-05-25 15:17:28 (UTC+8)
Abstract:	本研究主要以「遊憩體驗」、「對解說步道之認同程度」、「對管理國家公園之態度」以及「學習效果」四個構面，做為本研究解說效果之指標，藉以探討不同遊客特性使用解說步道後，解說效果之差異性；以及探討遊客在使用解說步道的過程中解說牌之使用與否對其解說成效之差異性。本研究在砂卡礑步道唯一出入口處，對已參與步道解說後之遊客進行問卷調查，問卷調查所得資料以敘述性統計分析、因素分析、獨立樣本t檢定、卡方獨立性檢定、單因子變異數分析、二因子變異數分析、多重比較檢定、以及趨勢分析等方法進行資料之分析。研究結果顯示，在遊客特性方面，遊客個人特性、旅次特性會對遊客於「知識與身心之提昇」、「情感與壓力之紓解」之遊憩體驗向度產生顯著的差異；對「解說牌示之認同」、「使用成效之認同」、以及「步道設施規劃之認同」之遊客參與解說步道之使用認同程度向度產生顯著的差異；對「國家公園所規定事項」、「對管理公園之意見」、以及「環境議題之見解」之遊客管理國家公園態度向度之程度產生顯著的差異；對遊客學習效果之程度產生顯著的差異。因此，遊客特性會影響遊客使用步道之解說效果。在解說牌之使用與否方面，解說牌之使用與否會因遊客特性的不同而有顯著的差異；且遊客在「情感與壓力之紓解」之遊憩體驗向度、「解說牌示之認同」以及「使用成效之認同」兩項步道認同程度之向度、「國家公園所規定事項」之管理國家公園態度向度，以及學習效果，會因遊客對解說牌之使用與否而有顯著的差異。因此，遊客在步道上對於解說牌之使用與否，會受到遊客特性之影響，並會影響遊客使用步道之解說效果。 This study explores the interpretive effect of Skadang interpretative trail by measuring the following four aspects, including experience, identification of the interpretative trail, attitude to manage the National Park, and the effect of learning. Another discussion is to explore the difference of interpretation by whether visitors use the interpretative signs. This research was done in the only entrance of Skadang Interpretative trail, make the investigate on the visitors who have participate in trail interpretion .The database of questionnaire use describe statistic analysis, factor analysis, t-test , chi-square test, one way ANOVA, two way ANOVA, multiple comparison and trend analysis to analysis it. The results indicate that,「individual characteristic of visitors」, 「travel characteristic」, the aspect of visitors characteristic will have significant influence on「knowledge、body and mind」, 「emotion and pressure relax」, the aspect of visitors experience, 「identification of interpretive signs」, 「identification of using outcomes」and「the planing of trail facilities」, the aspect of「visitors using identification of participate in interpretive trail」, 「the regulation of national park」, 「opinion to manage park」and「the opinion of environment subject」, the aspect of「the attitude of visitors to manage national park」, and「the effect of learning」.Therefore, visitors characteristic will influence the Interpretive effect after visitors using the interpretion trail. Visitors use interpretive signs or don’t use it will have significant difference on 「emotion and pressure relax」, the aspect of experience, 「identification of interpretive signs」, 「identification of using outcomes」, the aspect of 「identification of trail」, 「the regulations of national park」, the aspect of 「the attitude of manage national park」and 「the effect of learning」.Therefore, visitors use interpretive signs or don’t use it on trail ,will influence by visitors characteristic, and will influence the Interpretive effect after visitors using the interpretive trail.
Appears in Collections:	[Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management] Disserations and Theses(M.A. Program in Tourism Management)

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