宗教團體出版問題研究─以佛教慈濟文化為例

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Title:	宗教團體出版問題研究─以佛教慈濟文化為例
Other Titles:	A Study of the Publishing Issues in the Religious Organization--Tzuchi Culture as the Sample
Authors:	李懷民 Li, Whai-Min
Contributors:	出版事業管理研究所莊耀輝 Chun Yao-Huei
Keywords:	慈濟;非營利組織;宗教團體出版;民間善書出版;明師崇拜 Tzu Chi;Non-profit Organization;Religious publishing;Traditional religious publishing;Charisma
Date:	2002
Issue Date:	2015-05-28 11:37:01 (UTC+8)
Abstract:	台灣的出版市場在近年不景氣的衝擊下，出版品第一版的印行數量較以往明顯下降，不過出版市場中的出版品卻沒有因而減少，出版社仍然不斷的推出新的書籍，以多元化的出版選題創造出讀者更多的選擇機會。不過傳統的宗教出版市場中，長久以來多以宗教義理的書籍或是相關選題的出版品為出的主要方向。但是近年來隨著佛教團體型態的轉變，以非營利型態為主的出版品，在出版市場裡也展現出一種不同於以往傳統佛教出版的出版型態，呈現清新、具有強烈文化特質的出版風格。此外，在諸如慈濟、佛光山、法鼓山等類型的佛教團體所附屬的出版社，它們的出版品裡呈現出與佛教團體的密切關係，組織同時也藉著出版品的刊行，來將佛教的、文化的、知識性的資訊與理念精神，傳遞到組織成員或是一般大眾讀者的手中；讀者在閱讀出版品後所產生的行為上的轉變，也在出版品中讓人們書寫自己的親身體驗。這種在出版品之中所具有的傳播與社會影響，是值得加以探討的問題，因此本論文以慈濟的出版品來進行文獻分析來對這些問題加以討論。從探討慈濟眾多的出版品所得到的結果，發現慈濟的出版行為中與慈濟本身的組織精神、人文因素等有著密切的關係，同時也因為出版品對於讀者的影響，而在組織中扮演著關鍵性的角色　　The depression of the economical environment impacts the publishing market in Taiwan and makes an obviously effects in decreasing amount of the first version of publications. At this time, there are still a lot of new publications put in circulation by publishing company for readers to choose. And so do the traditional religious publisher. They publish the old styles of religious publications and other relates books into the circulation. In the past few years, they have changed their publishing style and show a different way as the traditional ones. It gives a strong cultural, humanity, and fresh feeling to the audiences, and becoming to a fashion tide. Furthermore, these new style of publisher owned by the Non-profit religious organization such as Tzu Chi, Fo Guang Shan, and Fa Gu Shan etc., puts their religious spirits into their publications and transit to the readers which is their members or a normal audiences. After reading these, their attitudes or behaviors may be changed and then the readers fed their feelings back to the religious organization or publisher. This is a special part to discuss about the communication and sociality effect by the publications. From discuss such amounts of publications of Tzu Chi, We found that there are some relationship between the Tzuchi, members, and the publications. It indicates that the publications carrying the spirits of Tzu Chi and becoming a bridge for the members or others to know, share their feeling to other people and practice the Buddhism in the daily life. Making their life growing with the Tzuchi.
Appears in Collections:	[Department of Cultural & Creative Enterprise Management] Disserations and Theses(Institute of Publishing & Cultural Enterprise Management Studies)

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