| 摘要: | 較能符合當今社會大眾兼具投資理財與享受生活雙重要件之理財工具，莫過於藝術品投資了。而投資藝術品的場域即是所謂的「藝術市場」，於該市場中「拍賣公司」扮演著買賣雙方仲介者的角色，並在公正、公平、公開的商業環境中，由買方以價格競爭為手段，高價得標為原則，落槌成交為形式的藝術品交易市場活動。 台灣的藝術拍賣市場於 1990 年發跡，在國際兩大拍賣公司蘇富比與佳士得的引進後，帶動了台灣的藝術拍賣公司如雨後春筍的相繼成立。分析台灣藝術拍賣公司的經營現況，可由其地域觀點、組成觀點、與拍品觀點加以比較探討。在各公司成交紀錄之展現上，由年度成交總額，開幕首拍成績，藝術家單件拍品成交金額、件數比例等角度切入分析，拍賣公司的經營策略與管理成效明顯可知。從1990~2002年，短短的十餘年間，台灣的藝術拍賣市場歷經了發展成形期、鼎盛期、以及目前正面臨的衰退重整期，整個期間之運作，道出市場中所產生的種種問題急需解決。 拍賣公司的角色是仲介者，功能可多元化，其與國內外拍賣公司之間，與美術館、畫廊、藝術評論以及收藏家之間，皆存在著相互之關連。其次，台灣法律尚未制定拍賣相關法規，各拍賣公司現有拍賣規則雖大同小異，但諸如不保證真實、佣金費用、責任除外等不平等條款，對買方而言，不免有缺乏信賴之虞。 由本論文研究歸納，台灣藝術拍賣市場之生態所呈現的問題包括專業能力、經營策略、市場區隔、制度法規以及市場道德等，亟待改善之缺點。本論文亦針對問題之癥結，對政府公部門、經營業者、收藏家與後續研究提出建議，以期使台灣藝術拍賣市場導入正軌，破繭重生，並永續經營發展。
Art investment is an ideal method to manage our finances and enjoy our life. An auction company is playing an intermediate role between sellers and buyers in the art market. The Art trading activities always run in the fair and public principles. Buyers with higher prices can gain the bid by means of price competition. Taiwan art auction market began in year 1990. After two international auction companies Sotheby and Christie’s are led into Taiwan, Taiwan art auction companies are promoted to be established one after another. Analyzing the operation status of Taiwan art auction companies could be discussed in the way of location, organization members and auction articles. Annual turnovers, first opening auction, sale price of one-piece artist auction and quantity rate are indexes to evaluate the operation strategy and management results for an auction company. Taiwan Art auction market has been going through developing phase, great prosperity phase and present facing recession in short period during 1990 to 2002, which intends all kinds of running problems in the market. Those are badly in need of solutions. The roll for an auction company is an intermediator, who closely connects between international and domestic auction companies, meanwhile also between art museums, galleries, art commentators and collectors. Unfortunately, auction related regulations are still not legislated in the Taiwan Laws. Though current auction regulations used by auction companies have no big differences, unequal treaties such as genuineness not guaranteed, commission cost and exception duties and so on are not ensured. It will cause buyers lack of reliability for the purchase. Conclusively speaking, the problems shown in the Taiwan art auction market including professional ability, management strategy, market segmentation, institutionalized regulations and market morality are anxiously required to be improved. This dissertation has also aimed at crucial problems to propose suggestions for governmental departments, auction companies and collectors, which wishes to lead Taiwan Art auction market into a right track with sustained development. |
