南華大學機構典藏系統:Item 987654321/21491
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    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: http://nhuir.nhu.edu.tw/handle/987654321/21491


    题名: 從智慧財產權之觀念探討網路出版的經營型態
    其它题名: A RESEARCH ON EXPLORING FROM THE LEGAL REGULATORY ENVIRONMENT TO DISCUSS THE BUSINESS MODELOF NETWORK PUBLISHING
    作者: 盧玫伶
    Lu, Mei-ling
    貢獻者: 出版事業管理研究所
    王昌斌
    Chin-bin Wang
    关键词: 智慧財產權;經營管理;網路出版
    日期: 2003
    上传时间: 2015-06-16 11:07:10 (UTC+8)
    摘要: 　　網際網路最大的貢獻在於縮短時間、空間、拉近人與人的距離；而網路出版著重在作者或編輯者個人的思想與創意，如同雅典文明，強調力與美的表現。網路出版的使用介面越來越人性化，內容多元化、經營型態創新，正扮演傳遞文化的重要角色。　　　網路出版業者因為競爭激烈，經營管理不易，因此，「尊重智慧財產權與使用者付費」的觀念必須落實。經營策略應以顧客回應、個人資訊服務、市場分析為導向，開發多媒體資訊系統，因應未來市場需求。　　　本研究針對網路資訊經濟出版經營模式，提出六大專業分工為標準印刷基本模式、隨取模式、整體授權模式、擴展印刷模式、資訊傳播模式、學術出版法人模式，並從價格、法律、技術方面，提供網路出版業者，在未來的網路出版經營上的參考。
    　　The greatest contribution of worldwide web is shortening the distance within time, space, and people. Like the civilization of Athens which stressed presentation of strength and beauty, web publication underscores the author or editor's ideology and creativity. Nowadays, the interface of web publication is becoming more and more humane, with multiplicity and innovation in contents. The revolution of webs brings impact and challenge on traditional publication.　　　the management is not easy. Therefore, the notions of “respect on intellectual property” and “the users pay” are drawing much attention. web publication right needs to be protected by the nation. In the modern society of information, users’ interface and interaction as well as cooperation of cross-media and cross-business are highlighted. Conduct the strategy at the request of with the customer respond personal information service market analysis is the market that the direction develops the multi-media information system to respond the future.　　　This research publishes the business model to put forward six university industry division of labourses as to Benchmark Print-Base model Acquision On demand model Distributed information model Augment print model with also take the Corporation Scholarly Publishing mode to provide the network to publish the operator from the price law technique the network in future publishes management up of reference.
    显示于类别:[文化創意事業管理學系] 博碩士論文-出版與文化事業管理研究所(停招)

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