台灣網路書店編輯專業能力之研究

NHUIR > College of Management > Department of Cultural & Creative Enterprise Management > Disserations and Theses(Institute of Publishing & Cultural Enterprise Management Studies) > Item 987654321/21496

Please use this identifier to cite or link to this item: http://nhuir.nhu.edu.tw/handle/987654321/21496

Title:	台灣網路書店編輯專業能力之研究
Other Titles:	A Study of Professional Abilities of Editors of On-line Bookstores in Taiwan
Authors:	陳薇后 Chen, Wei-hou
Contributors:	出版事業管理研究所陳俊榮 Chun-rong Chen
Keywords:	網路編輯;專業能力;網路書店;編輯 On-line Editor;Professional Abilities;On-line Bookstore;Editor
Date:	2004
Issue Date:	2015-06-16 11:07:17 (UTC+8)
Abstract:	本論文嘗試針對台灣網路書店「網路編輯」人員的工作內容與專業能力，做初步的探索與分析。研究方法使用文獻分析法與深度訪談法，深度訪談主要是補文獻分析資料的不足，訪談對象則為台灣網路書店的網路編輯或相關部門主管。　　　研究發現，網路書店編輯所需要具備的專業能力，在較屬於技術層面的工作中，網路編輯需要具備「編輯」人員的專業能力，即對於書籍商品的瞭解及專業知識的培養、培養文字能力、對於網頁編輯技術的熟悉與運用；在企劃與執行層面的工作中，網路編輯除了支援與配合，其實更扮演管理者的角色，不僅在書展或其他行銷專案的規劃上需要協助或者轉化加值，更需要控管整個執行的流程，無論在企劃能力、創意、執行力、管理能力上，都要能夠以積極的態度處理細節、同時關照大局，具備責任感。　　　無論在編輯或者企劃的工作，網路編輯還必須在傳播「訊息」的過程中，同時注意、分析讀者╱消費者的需求與反饋。網路編輯更必須具備專業道德，作為數位時代的守門人，需體認到其推薦給讀者的商品，都對於讀者的信任、公司品牌形象的建立，都會有很大的影響。　　This research wants to explore, define and analyze professional abilities of editors of on-line bookstores in Taiwan. Based on the qualitative research, this research is adopted by two methods as the literature review and in-depth interviews. These interviewees are editors or directors of on-line bookstores in Taiwan. In a way, the in-depth interviews can make up for inadequacies in the literature review.　　　On-line editors of on-line bookstores must be very proficient both in editing and executing. They need to possess quite a few professional abilities, which are familiar with book editors, such as acquainting themselves with publishing industry, practicing reading and writing abilities. They also need to possess website editing skills while working in on-line bookstores. Besides, they should also possess managing ability to execute several different forms of work, like to promote books and other kind of marketing cases. In short, they need to be proficient in editing, executing, planning, and managing abilities. At the same time, they should full of originality and being responsibility.　　　Above all, on-line editors must pay attention to consumers' requirement and feedbacks. As gatekeepers in digital age, on-line editors should also possess professional moralities. Every commodity they recommend for consumers might cause some affection to the brands of their company or consumers' trust.
Appears in Collections:	[Department of Cultural & Creative Enterprise Management] Disserations and Theses(Institute of Publishing & Cultural Enterprise Management Studies)

Files in This Item:

File	Description	Size	Format
092NHU05663009-001.pdf		5516Kb	Adobe PDF	673	View/Open
index.html		0Kb	HTML	182	View/Open

Loading...