東豐自行車綠廊之遊憩吸引力、服務品質與遊客滿意度及忠誠度之研究

NHUIR > College of Management > Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management > Disserations and Theses(M.A. Program in Tourism Management) > Item 987654321/21614

Please use this identifier to cite or link to this item: http://nhuir.nhu.edu.tw/handle/987654321/21614

Title:	東豐自行車綠廊之遊憩吸引力、服務品質與遊客滿意度及忠誠度之研究
Other Titles:	RESEARCH ON RECREATIONAL ATTRACTION, SERVICE QUALITY,TOURISTS'SATISFACTION, AND LOYALTY OF THE TONG-FON BIKEWAY GREEN CORRIDOR
Authors:	廖明豊 Liao, Ming-Feng
Contributors:	旅遊事業管理研究所沈進成 Ching-Cheng Shen
Keywords:	自行車道;吸引力;東豐自行車綠廊;服務品質;滿意度;忠誠度;線性結構方程式 Bikeway;Tong-Fon bikeway green corridor;Attraction;LISREL;Satisfaction;Service Quality;Loyalty
Date:	2003
Issue Date:	2015-06-17 13:52:21 (UTC+8)
Abstract:	本研究旨在探討東豐自行車綠廊的遊憩吸引力與服務品質對遊客滿意度及忠誠度上的影響及關聯性。研究結果發現：在392份有效樣本中，東豐自行車綠廊的受訪遊客以年輕族群為數最多，男性多於女性。而此項遊憩活動不受家庭婚姻的限制，顯示在自行車專用道路騎自行車是非常適合全家共同出遊的遊憩活動。研究結果發現東豐自行車綠廊是以能夠滿足遊客追求健康，紓解心靈上的壓力及適宜全家共同出遊的環境規劃，為吸引遊客的主要因素。而在服務品質行前期望與實際體驗後的比較上，遊客最滿意於環境的規劃與封閉性車道的設計，而認為尚待改善的部分，是服務設施的建設與管理的落實及推廣的措施。整體而言，受訪遊客對東豐自行車綠廊的體驗感受，普遍感到滿意，特別在運動、健康與增進家庭親子間的關係感到滿意。而研究結果也顯示，遊客對東豐自行車綠廊具有非常高的忠誠度。遊客不但重遊率高，而且樂於公開向他人推薦東豐自行車綠廊。此外，受訪遊客對於主管機關所訂定之管理辦法與規劃的活動，也有很高的合作意願與參與的意願。最後本研究對東豐自行車綠廊的吸引力、服務品質的行前期望與實際體驗，對遊客滿意度及忠誠度之關係模式進行驗證。驗證結果發現：1.吸引力對遊客滿意度具有顯著的正向相關。2.吸引力對遊客忠誠度具有顯著的正向相關。3. 服務品質行前期望對吸引力具有顯著的正向相關。4.服務品質行前期望對忠誠度具有顯著的正向相關。5. 服務品質的實際體驗對吸引力具有顯著的正向相關。6.服務品質的實際體驗對遊客滿意度具有顯著的正向相關。7. 遊客滿意度對遊客忠誠度具有顯著的正向相關。　　This research is mainly to investigate the influence and relationship of the recreational attraction, service quality, tourists’ satisfaction, and loyalty of the Tong-Fon bikeway green corridor. From this research, we noted that the tourists in the survey sample are mainly consisted of youth that visited the Tong-Fon bikeway green corridor, and the number of male tourists are more than the female tourists over 392 effective samples. This recreation activity is suitable for all age group, especially biking is an excellent exercise for family event. From this research, we discovered that the reasons for tourists to visit the Tong-Fon bikeway green corridor are to relax oneself from pressures, improve one’s health and the Tong-Fon bikeway green corridor is a place suitable for family gatherings. As discussion with the tourists, we noted that most of the tourists are satisfied in enjoying the environmental structure of the place and specially designed tourists walk path. They believed the infrastructure and service quality of the management could be better. On the whole, those tourists who participated in the survey are quite satisfied with the overall presentation and experience of the Tong-Fon bikeway green corridor, especially in exercising health improving and tightening family relationships. From the survey result, we noted that those tourists who have a great experience in the Tong-Fon bikeway green corridor have high probability of re-visiting the place again. In addition, the tourists who participated in the survey would also highly recommend this place to their friends. During the survey, we noted that most of the tourists in the survey sample showed a high inclination to participate in the activities that designed and abide to the rules established by the Tong-Fon bikeway green corridor management. We tested that the relationship of the attraction, service quality, tourists’ satisfaction and loyalty of the Tong-Fon bikeway green corridor. Based on the tests, we noted that there is a direct relationship between the following factors: (1) attraction has obviously positive influence on tourists’ satisfaction; (2) attraction has obviously positive influence on tourists’ loyalty; (3) the pre-expectation of the service quality has obviously positive influence on attraction; (4) the pre-expectation of the service quality has obviously positive influence on loyalty; (5) the actual experience of the service quality has obviously positive influence on attraction; (6) the actual experience of the service quality has obviously positive influence on tourists’satisfaction; and (7) tourists’ satisfaction has obviously positive influence on tourists’loyalty.
Appears in Collections:	[Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management] Disserations and Theses(M.A. Program in Tourism Management)

Files in This Item:

File	Description	Size	Format
092NHU05720001-001.pdf		1382Kb	Adobe PDF	497	View/Open
index.html		0Kb	HTML	182	View/Open

Loading...