本研究旨在探討宗教觀光旅遊動機、認知價值、滿意度與忠誠度之關聯性，並以南投中台禪寺為研究個案。本研究以「問卷調查法」為主要研究工具，以中台禪寺遊客為對象，共發放420份，回收有效問卷為376份。採用因素分析、信度分析、描述性統計、單因子變異數分析等方法來分析遊客特性、旅遊動機、認知價值、滿意度及忠誠度等構面間之現況。此外，本研究應用線性結構模式來建構旅遊動機、認知價值、滿意度與忠誠度關係模式。 在宗教觀光旅遊動機、認知價值、滿意度與忠誠度之關係模式分析中發現：(1)認知價值對滿意度有顯著正向影響。(2)認知價值對忠誠度有顯著正向影響。(3)旅遊動機對滿意度有顯著正向影響。(4)旅遊動機對忠誠度無顯著影響。(5)行前期望對滿意度無顯著影響。(6)行前期望對忠誠度無顯著影響。(7)實際體驗對滿意度有顯著正向影響。(8)實際體驗對忠誠度有顯著正向影響。(9)滿意度對忠誠度有顯著正向影響。 The purpose of this study is to explore the relationship among tourist motivation, perceptible value, satisfaction and loyalty of religious tourism from Chung-Tai temple in Nantou county. The case was basing on 376 valid questionnaires from religious tourist of Chung-Tai temple, and the results have been analyzed by Factor Analysis, Reliability Analysis, Descriptive Statistics Analysis and One Way ANOVA were used to analyze the characteristics, tourist motivation, perceptible value, satisfaction and loyalty of the religious tourists. In addition, the study adopted the Linear Structural Model to construct the relation model of tourist motivation, perceptible value, satisfaction and loyalty . The results of the study show that：1.perceptible value positively affectedSatisfaction；2.perceptible value positively affected loyalty；3.tourist motivation positively affected satisfaction；4.tourist motivation did not affect loyalty；5.before-trip expectation did not affect satisfaction；6.before-trip expectation affected loyalty；7.the experience positively affected satisfaction；8.the experience positively affected loyalty；9.satisfaction did not affect loyalty.
