解嚴後詩刊選題策略之研究（1987—2004）

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Title:	解嚴後詩刊選題策略之研究（1987—2004）
Other Titles:	A study of the strategy for deciding on poetic subject matters in the Post-Martial Law Era
Authors:	陳文成 Chen, Wen-chen
Contributors:	出版事業管理研究所陳俊榮;應立志 Chun-jung Chen;Li-chih Ying
Keywords:	詩美學;意識型態;解除戒嚴;選題策略
Date:	2005
Issue Date:	2015-07-06 14:30:51 (UTC+8)
Abstract:	出版經由載體將文本（Text）傳播，其目的並不全然只為營利，還有知識傳佈、教化、影響他人、建立典律等諸多意味。就詩刊出版行為而言，上揭之意圖在選題的實踐中尤見展現。　　　本研究發現，解嚴後詩刊在刊物總量上有消退的現象。解嚴後創辦的詩刊屈指可數，可見得新世代詩人對詩刊創辦意願已大不如解嚴之前。解嚴後隨著價值多元、網路媒體興盛，詩人加入詩社或興辦詩刊風潮漸退。　　　本研究結論認為：　　一、解嚴後詩刊出版之選題決策過程流於單向，編輯權集於主編或總編輯現象過於明顯，編委會效能不彰，新興詩刊個人化風格明顯，常落入寡頭與獨佔；三十年以上的詩刊則過於老成，企畫編輯上較無新意，資淺之編輯人員亦常受到意識型態牽動或詩壇倫理影響，多不敢造次。　　二、選題策略中，詩社從意識型態到詩美學之呈現，以及環境變遷與詩刊角色扮演的之關連性，背後皆有典律建構的實質考慮。　　三、詩刊之文學傳播固守於「團體傳播」的文人圈樣貌，格局亦有所限。應有效結合媒介運用，擴大本身能見度，切勿閉門造車，以利更有效之推廣與行銷模式的運作。　　The purpose of publication, whose text can be disseminated and spread all over, is not only for making profits but also for dissemination, civilization, enlightenment, setting up classics, and so on. As far as the publication of poetry is concerned, the said purposes are especially and evidently shown in the practice of deciding on poetic subject matters.　　　This research shows that the quantity of publishing poetic periodicals has been decreasing since the Post-Martial Law Era came. Poetic periodicals were seldom founded in or after the Post-Martial Law Era, which meant that the poets of the new generation had much less aspiration for establishing poetic periodicals than those before or in the Martial Law Era. With the rise of diversified values and the rise of network and media after the Martial Law Era, the wave among poets of joining poetic clubs or founding poetic periodicals began to decline.　　This research comes to the conclusion as follows:　　a. In the Post-Martial Law Era, the process of deciding on the subject matters in publishing poetic periodicals tended to be unitary. It was significantly evident that the editing authority was highly centered on the chief editors. Committees of the editing board did not efficiently or properly work. New breed poetic periodicals apparently displayed their characteristic individualism, and was thus often arrogated and monopolized. Poetic periodicals history of running over 30 years inclined to be old-fashioned and steady, making no difference in creativity in planning and editing. Most junior editors did not dare to be impetuous subject to the current idealism and to the ethical order of the poetic arena.　　b. In the strategy of deciding on poetic subject matters, poetic clubs realistically considered and cared for the presentation of poetic aesthetic as well as the linkage between social change and the role-play of poetic clubs and thus tended to set up classics.　　c. The literary dissemination of poetic periodicals, which is confined in group communication of literati, should be combined with media effectively in order to enhance exposure and should avoid narrow-mindedness and exclusiveness so as to greatly promote popularity and marketing.
Appears in Collections:	[Department of Cultural & Creative Enterprise Management] Disserations and Theses(Institute of Publishing & Cultural Enterprise Management Studies)

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