事件活動參與者之效益評估模式

NHUIR > College of Management > Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management > Disserations and Theses(M.A. Program in Tourism Management) > Item 987654321/22025

Please use this identifier to cite or link to this item: http://nhuir.nhu.edu.tw/handle/987654321/22025

Title:	事件活動參與者之效益評估模式
Other Titles:	The Evaluation Model of Stakeholders in Special Event
Authors:	葉修延 Ye, Shiou-yan
Contributors:	旅遊事業管理學研究所沈進成 Ching-cheng Shen
Keywords:	層級分析法;事件活動;灰關聯分析 event;Grey Relational Analysis;Analytic Hierarchy Process
Date:	2005
Issue Date:	2015-07-28 13:42:50 (UTC+8)
Abstract:	觀光是二十一世紀最為時興之產業，但觀光產業中所特有之季節性及資源有限性，實為所需克服之困境。由於節慶活動是一種人為創造出來的吸引力，尤其在觀光資源缺乏的地區或觀光地區進入淡季時，可以吸引較多的觀光客前來，以創造出豐厚的觀光收入，而活動本身具有強大的集客力及促銷的本質，更是一種對縣市及旅遊目的地成長的行銷包裝。　　　本研究主要目的為建立事件活動參與者之效益評估模式。經由相關文獻探討制定事件活動之參與者為主辦單位、舉辦地居民、贊助廠商、媒體、遊客及執行團隊等六項評估構面，並使用灰關聯分析（Grey Relational Analysis）求取初步評估準則之間關聯度，且刪減準則關聯度較低者，總計主準則為六項，次準則為二十二項，再以層級分析法（Analytic Hierarchy Process, AHP）求出各準則之權重。研究結果發現，專家學者認為『媒體』是為事件活動參與者中最大效益者，其次為『遊客』、『執行團隊』、『主辦單位』、『贊助廠商』與『舉辦地居民』。本研究結果除提供相關單位在舉辦事件活動之評估參考基礎外，所建立之效益評估模式架構，亦可供後續相關研究之參考。　　Tourism is most fashionable industries in the 21st century , but tourism in the industry the unique seasonal characteristic and the resources is limited actually must overcome the difficult position. Because the festival celebrates the activity is an attraction which one kind artificial creates especially tourism the resources deficient area or tourism area to enter time the off seasons , may attract more tourists to come and creates richly tourism income, and event itself has the formidable collection guest strength and the promotion essence is one kind the marketing packing which grows to the county city and the traveling destination.　　　The purpose of this research is establishment a evaluation model of stakeholders in special event. By way of correlation literature discussion formulation six appraisals constructions surface is the stakeholders is host organization, host community, sponsors, media, tourist and co-works and asks to take between the preliminary appraisal criterion to use Grey Relational Analysis then revises criterion relational low total items is six dimensions and twenty-two criterions use AHP Extracts criteria weight. This research result reveals “media” is most important in the event stakeholders then “tourist” “co-workers” “host organization” “sponsors” and “host community”.
Appears in Collections:	[Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management] Disserations and Theses(M.A. Program in Tourism Management)

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