咖啡樹變搖錢樹─以古坑咖啡產業觀光化形成為例

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Title:	咖啡樹變搖錢樹─以古坑咖啡產業觀光化形成為例
Other Titles:	Making Coffee Trees to Money--Spinner Example of forming the Coffee business into a Tour business in Kukeng Hsiang
Authors:	洪迺鈞 Hung, Nai-chun
Contributors:	環境與藝術研究所李謁政 Yeh-cheng Lee
Keywords:	咖啡;文化;古坑;產業;觀光 Culture;Tour;Business;Coffee;Kukeng
Date:	2005
Issue Date:	2015-07-31 16:07:33 (UTC+8)
Abstract:	本研究主要是古坑鄉具有獨特的咖啡文化產業，而華山社區以此產業為基礎，營造具有咖啡持色的社區，同時帶動了當地觀光休閒產業的群聚發展，並吸引觀光熱潮。至此本研究以古坑鄉咖啡產業觀光化過程為紀錄並研究探討其形成、現況及未來發展與永續性。　　　在研究方法上，主要依據文獻資料、研究區域實察、實際訪談法等資料整合分析；而理論層級上透過聚集經濟學、休閒社會學與文化經濟學，進行解讀古坑鄉咖啡產業觀光化過程，以探究人文環境、自然環境與產業空間歷程，如何促使古坑咖啡產業的形成，並促進咖啡產業成為地方經濟面向永續發展的可能性。針對上述之研究面向，本研究議題「咖啡樹變搖錢樹─以古坑咖啡產業觀光化形成為例」，主要探討之軸面如下：　(一) 針對古坑鄉咖啡產業興起發展進行探究。(二) 探討華山群聚咖啡產業的形成與建構。(三) 華山社區營造如何引發古坑鄉咖啡產業觀光化。(四) 群聚效應與地方產業的空間拓展及法令。(五) 公部門、民間組織、業者、觀光客、居民等相互關聯性。(六) 古坑鄉咖啡產業的永續發展議題。　　　本研究企圖由資料彙整解讀，能給予古坑鄉咖啡產業推展上參考─「共識信任、常民文化、環境氛圍、產業活動、未來發展與主導」的建議。　　The content of this study is mainly that Kukeng Hsiang owns a unique business of coffee culture, and the Hua-Shan Community bases upon this business to establish a community with the feature of coffee, and the same time it leads the local group development in the tour and leisure business and also attracts the tour heat. Thus, this study based on the process record of forming the coffee business into a tour business, exploring how the business was formed, the current situation and its future development and the everlasting possibility.　　　The method of study is primarily based on the archives、local investigation、interviews and etc. to integrate and analyze the data gathered. Theoretically, this study will explain the process of Kukeng Coffee to become a tour business through the view of Group Economics、Leisure Socialism and the Culture Economics and to explore how the Kukeng Coffee business is pushed to be formed by ways of humanities、nature environment and the production area, and also to promote the possibility of having coffee business to become an everlasting local economy. Focus on the above aspects of this study, the subject 「Making Coffee Trees to Money – Spinner - Example of forming the Coffee business into a Tour business in Kukeng Hsiang 」will include the following aspects：　(1) To study the arising and development of Kukeng Coffee business.(2) To explore the formation and structure of Hua Shan aggregate coffee businesses.(3) How does Hua Shan Community run to induce the Kukeng Coffee business to become a tour business.(4) The aggregate effects and the expansion of local business area and the regulations of law.(5) The inter-relationships of public sectors、civilian organizations、businessmen、tourists、residents and etc.(6) The issue of everlasting development of the Kukeng Coffee business.　　　By the data collection and explanations, this study is attempted to give a reference to the development of Kukeng Coffee business – the suggestion of 「common knowledge with trust、common civilian culture、environmental atmosphere、business activities、future development and guidance」.
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