| 摘要: | 本論文探討地方文化館與社區文化產業推廣之關係，以素有竹之故鄉美譽的竹山地區為例。文化產業化的觀念已是全球的趨勢，針對地方文化產業的扶植與提振，政府從社區總體營造的進行到文化創意產業的推動，及至地方文化館計畫的執行，搭配政府各相關部會的政策與計畫，建構支撐起多元且全面的機制。其中，社區型的地方文化館之設立，使得全民皆已意識到社區是生活的所在，所涵括的文化生活值得重視與發揚，然而如雨後春筍般在台灣興起的小型博物館，漸漸呈現問題，經費不足、教育訓練的嚴重落差與困乏、博物館內容的粗糙與行銷能力的缺乏，已經出現許多負面評價與質疑。 本研究目的：一、針對竹山地區竹工藝產業發展與演變進行探討，進而研究如何運用創新手法永續經營地方文化產業，提昇地方產業價值。二、探討文化館之教育推廣與竹藝節慶活動如何帶動觀光人潮，並了解文化館如何執行竹工藝傳承工作、鼓勵開發竹藝創作。三、探討傳統竹工藝產業轉向文化創意產業模式經營可為地方帶來新的活力，並且藉由與社區資源的整合，行銷地方特色，傳達竹山工藝之美，對於振興地方文化產業與激發地方活力有無正面效果。 竹山擁有豐厚的竹資源，竹工藝產業向來是竹山地區經濟的主要動脈，曾經輝煌勃興，然而面對強大的全球化競爭之勢，竹工藝產業的結構受到嚴正的考驗，竹工藝產業的結構變化、勞動市場的競爭壓力、工藝品的價值感、產品的可被取代性，以及創意的缺口等，都出現前所未有的瓶頸。本研究透過地方文化產業與地方文化館之間的互動進行了解，試圖找尋各項政策下的兩者關係，能否達成共榮地方文化與營造地方特色的目的。本研究得到結論：一、傳統工藝的永續發展需要創新的手法，以提升產業價值。二、地方產業與文化觀光活動結合，可以相輔相成。三、文化館的運作應加強與社區互動。
Taking Chushan area located in Nantou County and merited as the ＂homeland of bamboo＂ as a case study, this essay aims to delve into the relationship between local cultural museums and promotion of community cultural industry. As the concept of cultural industrialization has been a global trend, government has constructed multiple and overall mechanisms aimed at the nurture and revitalization of local cultural industry, from implementation of community infrastructure and renaissance to promotion of cultural and creative industries and even to implementation of local cultural museum project in line with policy and projects under governmental agencies. In particular, the establishment of community-based local cultural museums has made people be aware of the fact that community is center of our life with the cultural life contained to be worthy of our attention and exaltation. Despite such results, imminent issues, including insufficient budget, grave drop and lassitude in educational training, and rough content of museums and lack of marketing capability, for the small museums which have been sprung up like mushrooms in Taiwan recent years have emerged and led to numerous negative evaluation and doubts. The purposes of this research are: 1. Make exploration into the development and evolution of bamboo craft industry in Chushan area and further conduct research on the issue of how to apply innovative techniques to the sustainable development of local cultural industry so as to enhance the value of local industry. 2. Discuss the educational promotion of cultural museums and the issue of how bamboo craft festivals can drive the streams of tourists as well as have an in-depth understanding of how cultural museums would carry out the heritage of bamboo craft works and encourage the development of bamboo craft creations. 3. Delve into the issue of the shift of traditional bamboo craft industry to the operation on models of cultural and creative industry can invigorate local development as well as help market local characteristics to convey the beauty of bamboo craft in Chushan area through an integration with community resources, and if there would produce positive effects to invigorate local cultural industry and motivate the local vigor. Enjoying rich bamboo resource, bamboo craft industry has long been an economic motive in Chushan area. Despite its earlier thriving development and significance, the rigorous ordeals have come their way to the structure of bamboo craft industry in Chushan area, while unprecedented bottlenecks are on the way toward the change of structure for local bamboo craft industry, pressure of competition for labor market, value of handicraft, replaceability of products, and gap of creativity. This research intends to have an in-depth understanding of the relationship between local cultural industry and local cultural museums under each policy through the interaction between both, attempting to find out if the purposes of prospering local cultures and constructing local characteristics can be achieved. This research has come up with three conclusions: 1. Sustainable development of traditional craft needs innovative techniques to elevate the industrial value; 2. A combination of local industry and cultural and tourism activities can be complemented each other; 3. Running of cultural museums shall strengthen its interaction with community. |
